The ’90s street and bootleg fashion movements have made sweatsuits and hoodies and reappropriated logos like Champion’s part of our style vocabulary. And thanks to Alexander Wang, the retro Adidas Originals trefoil logo is the one to own.
Not that the heritage line of the German athletic brand ever got out of fashion. It just got more desirable this season thanks to Wang’s deft marketing. As part of the New York designer’s spring summer collaboration with Adidas Originals, it has launched a unisex collection of 84 items ranging from ’70s-tinged terry cloth polo shirts and track suits as well as soccer jersey tops in velour fabric. There are also drawstring soccer packs and a reversible bomber and windbreaker.
Wang was reported as saying that: “With this collection, the idea was to take the codes and iconography of the Adidas Originals brand and look at what their symbols mean and turn them on their head, to invert what’s on the surface and add a layer of subversion; also to toy with the idea of what’s authentic and what’s fake, and how a certain setting can change perception entirely.” Look closely and you’d notice Wang flipping the Originals logo flipped upside down on the designs.
Last Saturday, its latest and third drop happened in the Alexander Wang boutique and Adidas Original stores. We highlight some items we are eyeing based on these lookbook images lensed by German fashion photographer Juergen Teller.