In a span of just three years, Hana Tajima has become a design star, and quite honestly, the poster child for understated, practical, modern dressing. To think that before 2015, she was best known as a fashion blogger from the southern English city of Devon. That changed when Uniqlo tapped on the Japanese-British creative to create — and model — a collection of modest outfits exclusively for the Southeast Asian Muslim market.
Fast forward to 2018, and the Hana Tajima for Uniqlo line is into its sixth season and stocked in 15 countries and regions. The biggest nod to her successful run with the brand thus far has got to be earning a spot among 111 influential garments and accessories at the Museum of Modern Art’s blockbuster Items: Is Fashion Modern? exhibition last year. The piece in question? A headscarf she designed featuring Uniqlo’s trademark smooth and cooling AIRism fabric.
So what’s the secret to such timeless designs? Here, we showcase her secret to creating the ultimate wardrobe using the designs from the S/S ’18 collection. The full collection will be available from Feb 23 at Uniqlo Orchard Central (Global Flagship Store), Suntec City and online at www.uniqlo.com/sg.
#1: They’re super versatile staples
Think of these perennials as building blocks in your wardrobe perfect for layering and styling (see the animations below for proof). This season, the focus on simplistic but elegant silhouettes sees plenty of iterations for tunic dresses, long jackets, and wide-legged pants. As Hana Tajima puts it: “These pieces are meant to be lived in, to adapt to different bodies and styles, and be versatile enough to take you through the day and through the season.”
#2: The colours really pop
Despite the minimalist approach, the collection goes big on a palette of punchy shades. The almost Matisse-like colour scheme include on-trend hues such as ochre, cerulean and terracotta.
#3: They’re super functional
The pieces in this collection are made for the +65 weather and a diverse range of women. For instance, natural linen is used for several pieces such as a blouson, boxy long-sleeved T-shirt and tunic. While the AIRism pieces feature the brand’s trademark smooth and cool-to-touch fabric.
#4: There are plenty of options
There are over 20 different designs in this outing, with each piece big on the lets-get-stuff-done factor. Here, we showcase a few of the designs that would fit right in into the modern women’s wardrobe.