How novel, exactly? It’s all in the technology employed, as computer programmes are used to design their pieces. “With computer engineering, you can infuse colours and blend yarns for more unique knitwear,” said Zhang. “Everything from the seams to to the shade of yarn can be customised easily. We’ve invested in Japanese-made Shima Seiki knitting machines, like what renowned brands like Missoni use, to produce our knits. Instead of cutting them up or sewing different components together, these machines enable us to produce an entire item of apparel (wholesale) so there’s no material wastage.”

“Besides using lightweight yarn for our knits, our Spring/Summer 2016 collection also includes a pair of shorts made of silk and polyester. This doesn’t just feel light on hot days, but is also easier to take care of compared to pure silk as the material doesn’t crease as easily,” explained Wei.

From left: Knit t-shirt, $259, knit skirt, $299, and silk-polyester blend shorts, $259.

Wei says that the brand is not into churning out basics, but in clothing that’s unique and innovative. It’s a line of thought that’s evident throughout their collections. Wei cites some examples: “For Fall/Winter, we sourced for thin strips of rubber from sneaker factories and turned them into floral patterns on tops and sweaters (seen on Zhang, left). Zhang also designed pleats in a zig-zag pattern for a S/S ’16 dress, which cannot be found on clothing from other brands (and is a more unconventional detail),”

“The ideal PH5 lady is in their mid-20s to late 30s and is independent and bold. She isn’t afraid to try something nobody else has tried before, and she’s daring enough to stand out. Our clothes also appeal to women who are well-travelled because it takes an open mind, and the understanding of different cultures and diversities in the world, to appreciate the technical processes that go into manufacturing one single item. (I’m glad that) locals here aren’t afraid to try something new,” said Wei.

The brand’s work-appropriate pieces – cropped tops, pencil skirts and printed pants – range from $159 to $489. On how they’ve managed to keep prices affordable, Wei says it all boils down to knowing everyone in the supply chain well. “We are backed by a factory that has had experience in manufacturing knits for a long time. We also maintain good relationships with our yarn traders, so it’s easier for us to get better deals when sourcing for materials.”

Like this? Meet another Asian brand, #Nude Made By Suoi, that’s all about tasteful, minimalist appeal.