Fashion

Asics Drops A Kick-Ass Collaboration With 30 Regional Creatives

Hot off the heels of their diamond anniversary, the Japanese sneaker label taps on a collective of emerging artists across Southeast Asia for a collaboration like no other.

by Margaux Levy  /   October 18, 2020

Asics has always been at the forefront of innovation. The sneaker and activewear brand is probably best known as quality shoemakers who have propelled their core Gel cushioning system and Flytefoam technologies in their comfortable and performance-enhancing designs – giving rise to the label’s success among athletes and consumers alike.

This year, the brand is celebrating 30 years of its iconic Gel-Lyte III sneaker – the hallmark style designed by designer Shigeyuki Mitsui – and is giving the shoe new life. Available at Limited Edt. stores, you can get your hands on the new-gen sneakers ($159) which have now been a given a modern upgrade in two bold colourways of green and purple.

The 2020 updates of the Gel-Lyte III sneakers.

In addition to this, Asics pays homage to the raw talent and originality of Mitsui by roping in 30 emerging local creatives and artists across Southeast Asia – from a batik clothing designer to a graffiti artist – for a bumper collaboration. Each of them was presented with a white pair of Gel-Lyte III trainers, and challenged to put their own fresh reinterpretations on the shoes.

Peep our gallery to feast your eyes on their creations.

Related Articles

Object Of Desire: Prada For Adidas Superstar Sneakers

Converse, Moncler And Fragment Design Give The Chuck 70 Sneakers A Makeover

4 Reasons Why These New Balance Sneakers On Jaden Smith Are Vegan-Friendly

Trending

 Fashion

The First Drop Of The Adidas X Gucci Collab Is Here
Fashion

The Gen Z Fashion Parade At Pink Dot 2022
Fashion

What Went Down At The Gucci x Adidas Party
Fashion

Singapore Male Model Srri Ramm Makes Runway Debut At Jacquemus
Fashion

Pre-Fall 2022 Bag Primer: A Playful Take On Shapes And Silhouettes
Fashion

Longchamp's Le Pliage Adds Yet Another Eco-Friendly Line To The Mix
Fashion

This Chanel Collection Will Put You In A Holiday Mood 24/7
Fashion

Watch Lisa Blackpink Get Ready For The Celine Homme Summer '23 Show In Paris
Fashion

Do Clothes Maketh The Man?
Fashion

Charles & Keith And Coco Capitan Get Poetic For A Capsule Collection
Fashion

20 Last-Minute Gift Ideas For Father's Day That Rock
Fashion

JW Anderson Launches Yet Another Collection For Moncler Genius

MCI (P) 047/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.