Asics Drops A Kick-Ass Collaboration With 30 Regional Creatives

Asics has always been at the forefront of innovation. The sneaker and activewear brand is probably best known as quality shoemakers who have propelled their core Gel cushioning system and Flytefoam technologies in their comfortable and performance-enhancing designs – giving rise to the label’s success among athletes and consumers alike.

This year, the brand is celebrating 30 years of its iconic Gel-Lyte III sneaker – the hallmark style designed by designer Shigeyuki Mitsui – and is giving the shoe new life. Available at Limited Edt. stores, you can get your hands on the new-gen sneakers ($159) which have now been a given a modern upgrade in two bold colourways of green and purple.

The 2020 updates of the Gel-Lyte III sneakers.

In addition to this, Asics pays homage to the raw talent and originality of Mitsui by roping in 30 emerging local creatives and artists across Southeast Asia – from a batik clothing designer to a graffiti artist – for a bumper collaboration. Each of them was presented with a white pair of Gel-Lyte III trainers, and challenged to put their own fresh reinterpretations on the shoes.

Peep our gallery to feast your eyes on their creations.

https://www.femalemag.com.sg/gallery/fashion/asics-30-regional-southeast-asia-emerging-creatives-collaboration-sneakers/

Asics Drops A Kick-Ass Collaboration With 30 Regional Creatives

Anngee Neo, illustrator based in Singapore (@illobyanngee)

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Anngee Neo, illustrator based in Singapore (@illobyanngee)

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Cassey Gan, fashion designer based in Malaysia (@casseygan)

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Cassey Gan, fashion designer based in Malaysia (@casseygan)

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Fivust, graffiti artist and illustrator based in Indonesia (@fivust)

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Fivust, graffiti artist and illustrator based in Indonesia (@fivust)

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Desleen Yeo, batik clothing designer based in Singapore (@yeomamabatik)

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Desleen Yeo, batik clothing designer based in Singapore (@yeomamabatik)

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Toby Tan, illustrator and muralist based in Singapore (@tobyato)

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Toby Tan, illustrator and muralist based in Singapore (@tobyato)

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Cloakwork, graffiti artist and illustrator based in Malaysia (@cloakwork)

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Cloakwork, graffiti artist and illustrator based in Malaysia (@cloakwork)

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Liquan Liew & Estella Ng, painters and muralists based in Singapore (@rippleroot)

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Liquan Liew & Estella Ng, painters and muralists based in Singapore (@rippleroot)

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Truong Anh Ngoc, dancer and sneaker entrepreneur based in Vietnam (@truongngocanh_hnbmg)

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Truong Anh Ngoc, dancer and sneaker entrepreneur based in Vietnam (@truongngocanh_hnbmg)

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Kimberly Tan, graphic designer and Illustrator based in Singapore (@ultraaviolets)

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Kimberly Tan, graphic designer and Illustrator based in Singapore (@ultraaviolets)

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Isser W. James, artist and sneaker enthusiast based in Indonesia (@isser.whitey.james)

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Isser W. James, artist and sneaker enthusiast based in Indonesia (@isser.whitey.james)

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Eleanor Lim, designer and calligraphy artist based in Malaysia (@elliholi)

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Eleanor Lim, designer and calligraphy artist based in Malaysia (@elliholi)

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Kenji Chai, graffiti artist based in Malaysia (@mr_kenjichai)

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Kenji Chai, graffiti artist based in Malaysia (@mr_kenjichai)

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Zi Jie Mok, miniature watercolour painter based in Singapore (@artcrop)

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Zi Jie Mok, miniature watercolour painter based in Singapore (@artcrop)

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Smith Phiromsank, illustrator based in Thailand (@montemith)

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Smith Phiromsank, illustrator based in Thailand (@montemith)

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Marie Toh, illustrator based in Singapore (@flesssh)

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Marie Toh, illustrator based in Singapore (@flesssh)

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Tongta Jitdee, indie musician based in Thailand (@plengtongta)

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Tongta Jitdee, indie musician based in Thailand (@plengtongta)

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Shiyoo Joo, makeup artist based in Malaysia (@shiyojoo)

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Shiyoo Joo, makeup artist based in Malaysia (@shiyojoo)

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Thitiporn Klintachote, illustrator based in Thailand (@22mm.t)

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Thitiporn Klintachote, illustrator based in Thailand (@22mm.t)

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Chanida Areewatnasombat, illustrator and animator based in Thailand (@chubbynida)

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Chanida Areewatnasombat, illustrator and animator based in Thailand (@chubbynida)

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Suradech Termsapsiri, graffiti artist based in Thailand (@zids.bkk)

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Suradech Termsapsiri, graffiti artist based in Thailand (@zids.bkk)

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Desmond Shen, graffiti artist based in Singapore (@shen3_)

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Desmond Shen, graffiti artist based in Singapore (@shen3_)

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Francisca Turner, Mother, founder and creative director of Frankitas based in Malaysia (@frankitas)

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Francisca Turner, Mother, founder and creative director of Frankitas based in Malaysia (@frankitas)

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Genevieve Ang, ceramics artist based in Singapore (@gellyvieve)

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Genevieve Ang, ceramics artist based in Singapore (@gellyvieve)

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Irin Ariyatnaporn, architect and doodler based in Thailand (@irin19)

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Irin Ariyatnaporn, architect and doodler based in Thailand (@irin19)

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Jiahui Zheng, stamp carving artist based in Singapore (@parade.made)

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Jiahui Zheng, stamp carving artist based in Singapore (@parade.made)

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Joy Chong, photographer and stationery enthusiast based in Malaysia (@joychong)

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Joy Chong, photographer and stationery enthusiast based in Malaysia (@joychong)

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Kasemwit Chaweewat, skateboarder and graphic artist based in Thailand (@poorboylife)

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Kasemwit Chaweewat, skateboarder and graphic artist based in Thailand (@poorboylife)

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Shasha Soet, henna artist based in Singapore (@nittrahennadefinition)

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Shasha Soet, henna artist based in Singapore (@nittrahennadefinition)

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Trisha Toh, food stylist and photographer based in Malaysia (@trishates)

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Trisha Toh, food stylist and photographer based in Malaysia (@trishates)

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Maturin Leethavekulsomboon, graphic artist based in Thailand (@yellowand.you)

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Maturin Leethavekulsomboon, graphic artist based in Thailand (@yellowand.you)

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Asics Drops A Kick-Ass Collaboration With 30 Regional Creatives

Hot off the heels of their diamond anniversary, the Japanese sneaker label taps on a collective of emerging artists across Southeast Asia for a collaboration like no other.

Privacy Menu 1

Asics Drops A Kick-Ass Collaboration With 30 Regional Creatives

Hot off the heels of their diamond anniversary, the Japanese sneaker label taps on a collective of emerging artists across Southeast Asia for a collaboration like no other.

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