How does Balenciaga keep both the fashion spirit and the environment going? Commit to the use of sustainable materials – then reimagine even the most casual of at-home essentials into something so glam, you’ll want to keep them for generations.
Reportedly 93.5 per cent of the materials used in the label’s Summer 2021 (Pre-Collection) line pass the mark for sustainability and upcycle certifications — the knitwear, for example, is made from scrap denim while deconstructed sweatshirts have been turned into headgear.
And if there are more gender-neutral styles than in previous seasons, it’s because the brand sees this as one way to help reduce resources and waste during the production process, in turn minimising its detrimental effects on the environment.
Scroll on to find out more about how Demna Gvasalia and team have fused sustainability and style.
