Tell us how Bling Empire came into being and what we can expect of the show.

“The show was inspired by the movie Crazy Rich Asians. It’s a reality version of the movie and follows my cast mates and me as we live our lives in Los Angeles. As with any reality show, there’s drama involved. That said, the show highlights a lot of friendships, relationships, career struggles, and so on. Unfortunately, none of the cast gets to see the show until the day it airs, so I’m just as clueless!”

What is your role in the reality series? Why did you decide to join the cast?

“I’m not the main character of the series, but the focus of my role is centred around fashion. I thought it’d be a great opportunity to showcase my style and love for fashion, considering how large of a platform Netflix is. When I was approached for the series, I knew I couldn’t turn it down.”

What was it like filming and how did you prepare for your on-screen debut?

“I actually joined the cast only a few weeks before filming started, so it gave me little time to prepare. It definitely took some getting used to having cameras around me. But you eventually forget the cameras are there and go on living your normal life.”

Reality TV has a reputation for taking things out of context and distorting what is real. What are your thoughts on viewers/ critics who may not understand the intention of the show?

“I think everyone is entitled to their own opinion and should take the show — like any reality show — with a grain of salt. At the end of the day, reality television is entertainment and it keeps viewers interested. I am not the kind of person who is easily affected by criticism or negativity so I hope to take it all in stride.”

You’re a fashion influencer, street style star, a champion equestrian, and a reality-TV newbie. Which do you identify with the most?

“I identify most with fashion as it has always been a part of me and there’s nothing else I’d rather do. A close second would be horses because I really miss riding now that my time is more limited. I loved everything about i — the connection you have with your horse is so special. I’m also very competitive by nature, so I loved being challenged and making number one.

But once I began to explore fashion — the launch of my website in 2015 was the beginning of it all — I realised that I loved fashion so much more and wanted to commit to it. Horses were my first love, but fashion is forever.”

How would you describe your style?

“My friends often call me a chameleon because my style is so versatile. I don’t want to put myself in a box and my fashion sense is always changing and evolving. One day, I may feel like wearing something edgy and cool and the next day I may want a feminine and flirty look. I feel comfortable in a wide range of styles and it really depends on my mood that day and what I am feeling in the moment.”

What are your favourite fashion brands?

“My favorite brands are always evolving and can change with each season. In terms of the more well-known, established brands, the first three that come to mind are Prada, Jacquemus, and Chanel. Jacquemus has been a longtime favorite and recently I’ve been obsessed with Prada and all their nylon pieces. I especially love how Prada created a Re-Nylon collection made from regenerated nylon fabric that is better for the environment. I got so many pieces from that collection because not only were they very cool but I love the sustainability aspect of it. I also look forward to seeing what Miuccia and Raf will continue to create together.

As much as I love these well-established brands, the thing that excites me most about fashion is discovering new and emerging designers. Rowen Rose, Charlotte Knowles, Barragan, Marine Serre, and Peet Dullaert, are a few of my favourites. I love supporting these brands because I find their designs so unique and cool in a way that is unlike any of the more mainstream designers.”

What are some of your prized possessions in your wardrobe?

“I have several pieces that I cherish but the first one that comes to mind is the Charlotte Olympia caged heel sandals that I wore for my eighth grade graduation. It was the first piece that made me realise how creative and fun fashion can be. I had never seen such intricate shoe before and I was so grateful that my mother bought them for me to wear on graduation day.

Another favourite would be the Saint Laurent ‘Jamie’ pumps. Although the spelling is incorrect (my name is spelled “Jaime”), I like to think these shoes were made for me because I love everything about them. It’s a statement shoe with a spiked curve feather design embellished with Swarovski crystals – truly a piece of art. My closet is overflowing but there will always be room for these heels.”

What are your top Instagram tips?

“I think it’s very important to just be natural when taking photos for Instagram and allow your personality and character to shine though. You don’t want it to look forced and overly staged. I’d also avoid crazy filters and editing the pics too much.”

What’s next for Jaime Xie?

“I want to continue creating content and working with luxury brands that I could only dream of collaborating with when I was younger. Now that I’ve learned so much about fashion, I’d love to try my hand at designing, as well as investing in smaller start-ups where I see potential for growth. I’m also working on a sunglass line so hopefully you’ll see a glimpse into it this year.”

This article first appeared in Harper’s Bazaar Singapore