Another Korean pop star has joined the ranks of Calvin Klein ambassadors. Jeon Jung Kook, the 25-year-old member of BTS has been announced as the global brand ambassador of Calvin Klein Jeans and Calvin Klein Underwear, a role that is also held by Jennie of Blackpink.
The internet was abuzz on March 27 when the brand dropped a cryptic teaser video on Instagram that showed a male model in Calvin Klein denims. Fans were quick to identify the singer in the clip, thanks to the wiggly smiley face tattoo on his finger. Earlier today (March 28), the hype continued when leaked photos from the campaign made their rounds on social media. The images were lensed by South Korean photographer Park Jong Ha, who is known for his artsy crisp images. In the campaign, Jung Kook, as the star is best known to his legion of Stans, was captured in new styles from the American denim brand, including the 90s Straight jeans.
Said Jung Kook: “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way.”
While we wait for photos from the underwear shoot to drop, scroll on for the full set of images from the campaign shoot.
