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Burberry Taps Photographer Leslie Zhang To Lens Its CNY Campaign

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Burberry Taps Photographer Leslie Zhang To Lens Its CNY Campaign

Quintessentially British brand Burberry has joined forces with the Shanghai-based photographer to release an elegant campaign for the festive CNY season filled with – what else? – lots of red.

by Gordon Ng  /   January 15, 2020

The holiday campaigns at Burberry have become something to look forward to in fashion. Every year, come Christmas, you can expect the brand to bring together a coterie of stars and a major fashion photographer to capture some of the season’s magic. Good news: that treatment has been extended this year to a Chinese New Year campaign, lensed by the Shanghai-based fashion photographer Leslie Zhang, and fronted by the brand’s ambassador Zhou Dongyu, alongside the models He Cong and Liang Jiyuan. 

The collection is mostly classic Burberry recast in vivid red for the season. The only place you’ll spot a rat, in fact, is as a discrete graphic hidden inside the brand’s TB monogram – which stands, of course, for Thomas Burberry. The visuals of the campaign were intended, according to Zhang, to “portray a celebration of a festive occasion” that remained “rooted in elements that are traditional but also create images that would feel modern” – in keeping surely with the way the brand is merging modernity with its British heritage under the stewardship of Riccardo Tisci. 

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From Belt Bags To Baguettes, Here Are The Bags You Need This CNY

https://www.femalemag.com.sg/gallery/fashion/burberry-cny-2020-leslie-zhang/
Burberry Taps Photographer Leslie Zhang To Lens Its CNY Campaign
Two-toned leather Grace bag, $1950. Nylon bodysuit, $770.
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Palladium-plated chain link earrings, $700. Wool bomber jacket, $4390.
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Leather and nylon Union sneakers, $1120
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Leather card case with chain strap, $770
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Small leather Cube bag, $3050
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Gold-plated alphabet charm necklace, $660 each
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From left: small grainy leather TB bag, $3290. Small applique leather TB bag, $3490
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Leather T-bar shoes, $1000
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Silk square scarf, $660
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Intarsia cashmere scarf, $920. Cotton monogram hoodie, $1120. Small leather Lola bag, $2590
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  • TAGS:
  • burberry
  • burberry cny
  • cny 2020
  • he cong
  • leslie zhang
  • liang jiyuan
  • riccardo tisci
  • thomas burberry
  • zhou dongyu
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