Activewear fiends here would know of Butter, the women-led activewear brand started in 2020 by Olivia Yiong and Tiffany Chng, who were looking to address a long-standing lack of high-quality affordable activewear with an Asian fit. Flash forward to this month and the line has been rebranded as Cheak. All this is made possible following Butter’s acquisition by popular womenswear brand Love, Bonito – as part of its first steps to build a company that supports essential aspects of the Asian woman’s lifestyle.
From left: Dione Song, CEO of Love, Bonito; Rachel Lim, co-founder of Love, Bonito; Olivia Yiong, co-founder of Cheak; and Tiffany Chng, co-founder of Cheak
Cheak’s inaugural collection features 12 styles spanning sports bras and biker shorts, with seven inclusive sizes ranging from XXS to XXL in 13 colours. “Every element of Cheak has been carefully chosen to represent the ambitious female active persona – strong and confident, mindful, and knows how to have a little fun along the way,” shares Chng.
Ahead, Dione Song, the chief executive of Love, Bonito chats to us about supporting women-led brands, the launch of Cheak and what to expect from the activewear collection thoughtfully designed with Asian-sensibilities.
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