Like many OG fashion influencers, Yuyu Zhangzou first made her mark through her blog, Yuyu Fashion Book, where she posts daily outfit inspirations and shopping guides. The 2019 member of Forbes 30 under 30 list now boasts a 3.2-million strong following on Chinese social media platform Weibo, and is also a familiar face in the front row at Fashion Week.
Most recently, the Chinese influencer collaborated with APM Monaco for its Collection Tropicana and Collection Ete – two summer-inspired lines of playful and colourful designs. She shared the pieces with the palm trees, animals, the star and the sun are among her favourite designs because “they are very versatile pieces, so I can style them with all kinds of outfits, from casual to streetwear or an effortlessly chic look.” Here, we get the 31-year-old to share what’s really in her fashion books.
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