The Chinese market, as we know, is huge for the luxury industry. That’s why brands have in recent years started to create dedicated capsule collections for Chinese Valentine’s Day, or the Qixi Festival, which this year falls on 14 August.
Even if you’re not celebrating this occasion per se, what’s worth looking forward to are collections that put love at the thematic centre. These tend to range from whimsical to romantic, but what they really offer is a nice dose of fun before the big Fall/Winter 2021 collections hit.
Here are our picks from this year’s batch of Chinese Valentine’s Day collections out now.