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Gucci Throws The Perfect Office Christmas Party

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Fashion

Gucci Throws The Perfect Office Christmas Party

The nostalgic campaign sees a ’90s workplace become an “unlikely mixture of dance floor, nightclub and bar” for one special night.

by Shermin Ng  /   December 13, 2020

It's that time of the year at the Gucci office. Credit: Gucci

The holiday office party – we never thought we’d miss it. Thanks to Gucci‘s 2020 Gift Giving campaign though, we can now relive the revelry of socialising with our colleagues after hours. Set in the ’90s, the nostalgic campaign sees the workplace become an “unlikely mixture of dance floor, nightclub and bar” for one special night.

READ MORE: So What Exactly Is Guccifest?

Conceived by Gucci creative director Alessandro Michele, shot by photographer Mark Peckmezian, and filmed by director Akinola Davies Jr, the campaign channels the retro vibes of yesteryear and features a cast of eclectic characters impatiently counting down to the end of the working day. Dressed in ensembles from the Epilogue collection, they let loose and make merry when the clock strikes 5pm.

From cosy blankets in red-and-green houndstooth checks to shiny sequins in gold, silver, pastels and black – the campaign brings comfort and sparkle to the corporate world. Other seasonal highlights include party-ready dresses, the GG Marmont shoulder bags, the Tennis 1977 sneaker, baseball caps, bucket hats, fringed scarves, genderless mules, and sandals.

READ MORE: This Is The Gucci Bag You Need Right Now

In keeping with its commitment to sustainability, Gucci is also launching environmentally-friendly packaging created with strategic design choices. All paper and cardboard come from sustainably managed forest sources, are fully recyclable, and use a reduced amount of ink.

Credit:Gucci

Gather around girlfriends.

Accompanying the Gift Giving campaign is a new arcade game that will be released on the Gucci app. Inspired by the legendary Conga Master game developed by Undercoders, the latest Gucci digital creation lets you take control of an employee and join colleagues in a Conga dance within an office setting. You’ll also be able to immerse yourself in the campaign environment via a 3-D experience on its dedicated microsite.

Below, we share our top gifting picks from the capsule drop.


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https://www.femalemag.com.sg/gallery/fashion/christmas-office-party-gucci-gift-ideas-holiday/
Gucci Throws The Perfect Office Christmas Party
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GG Marmont mini leather bucket bags with sequins, $1,700

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Rouge a Levres Voile Sheer Lipstick (from left: Odalie Red – 500, Mae Coral – 301, Goldie Red – 25), $53 each, Sephora

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Gucci Memoire D’Une Odeur Eau de Parfum, $201 for 100ml, Sephora
Gucci
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Gucci Guilty Male Eau de Toilette (Platinum Edition), $157  for 90ml, Sephora

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From left: Gucci Bloom Ambrosia Di Fiori Eau de Parfum, $184 for 50ml, Gucci Bloom Profumo Di Fiori Eau de Parfum, $227 for 50ml, and Gucci Bloom Gocce Di Fiori Eau de Toilette, $198 for 50ml, Sephora

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From left: Gucci Tennis 1977 leather sneakers with sequins, $1,570 (multi-coloured), and matching sneakers (gold or silver), $1,360

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Gucci Beauty Rouge a Levres Lunaison lipstick trio, $58. Available at BHG, Takashimaya S.C, Tangs and Sephora Ion Orchard, and online on www.sephora.sg and www.tangs.com

Gucci
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GG Marmont leather shoulder bag with sequins, $3,940

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GG Marmont mini leather shoulder bag with sequins, $3,390

This article first appeared in Harper’s Bazaar Singapore

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  • TAGS:
  • alessandro michele
  • christmas
  • christmas shopping
  • gucci
  • gucci epilogue
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