Everyone loves shopping and everyone loves eating. So when food companies and fashion brands come together for a retail collaboration, the result is usually a memorable treat. Just cue the success of these so-called ‘fusion’ creations between KFC and Crocs, Ben & Jerry’s and Nike, Budweiser and Moschino and AriZona Iced Tea and Adidas for proof.
The latest brand to jump into the fashion-meets-food bandwagon is H&M which recently launched a collaboration for its youth-oriented Divided line with lollipop makers Chupa Chups.
Call it nostalgic if you will, but it’s clear that the Swedish clothing label is kicking off 2021 on a much lighter note – and one that got us thinking of the wardrobe in Blackpink’s and Selena Gomez’s ‘Ice Cream’ music video.
From retro logo sweatshirts to pastel berets, the H&M Divided X Chupa Chups’s line will be your answer for flirty preppy dressing with dainty blouses with bow ties, pleated skirts, logo sweatshirts, cosy pullovers and preppy co-ord pieces in – what else – candy-coloured hues.
Ahead, a look at what you can expect from the outing which is available in stores and on www.hm.com
Fashionable Creatives Sabrina Elman And Charmaine Seah On The Importance Of Good Food And Good Times
Fashion Photographer Chuck Reyes Shoots A Series Of Intimate Portraits Of His Wife On The Eve Of Lockdown In Paris