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Chupa Chups And H&M Have A Yummy Treat For Shoppers

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Fashion

Chupa Chups And H&M Have A Yummy Treat For Shoppers

This might just be H&M’s sweetest collaboration yet.

by Margaux Levy  /   January 12, 2021
chupa chups h&m

Start the new year on a sugary high note. Credit: H&M

Everyone loves shopping and everyone loves eating. So when food companies and fashion brands come together for a retail collaboration, the result is usually a memorable treat. Just cue the success of these so-called ‘fusion’ creations between KFC and Crocs, Ben & Jerry’s and Nike, Budweiser and Moschino and AriZona Iced Tea and Adidas for proof.

The latest brand to jump into the fashion-meets-food bandwagon is H&M which recently launched a collaboration for its youth-oriented Divided line with lollipop makers Chupa Chups.

READ MORE: Fashionable Creatives Sabrina Elman And Charmaine Seah On The Importance Of Good Food And Good Times

Call it nostalgic if you will, but it’s clear that the Swedish clothing label is kicking off 2021 on a much lighter note – and one that got us thinking of the wardrobe in Blackpink’s and Selena Gomez’s ‘Ice Cream’ music video.

From retro logo sweatshirts to pastel berets, the H&M Divided X Chupa Chups’s line will be your answer for flirty preppy dressing with dainty blouses with bow ties, pleated skirts, logo sweatshirts, cosy pullovers and preppy co-ord pieces in – what else – candy-coloured hues.

Ahead, a look at what you can expect from the outing which is available in stores and on www.hm.com


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The Loewe X My Neighbor Totoro Collection Makes Perfect Sense

The Coach, Mickey Mouse And Keith Haring Collaboration Is An All-American Outing

https://www.femalemag.com.sg/gallery/fashion/chupa-chups-hm-collaboration/
Chupa Chups And H&M Have A Yummy Treat For Shoppers
Cotton sweater, $39.95
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H&M
Polyester-blend blouse, $29.95
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H&M
Felt beret, $17.95
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H&M
Cotton-blend skirt, $49.95
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H&M
Vinyl crossbody bag, $29.95
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H&M
Denim trousers, $39.95
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H&M
Polyester-blend dress, $59.95
image
H&M
Polyester-blend cardigan, $49.95
image
H&M
Cotton-blend sweater, $29.95
image
H&M
Polyester-blend cardigan, $49.95
image
H&M
Polyester-blend vest, $49.95
image
H&M
Felt beret, $17.95
image
H&M
Cotton sweatshirt, $39.95
image
H&M
Tweed dress, $49.95
image
H&M
Tweed skirt, $29.95
image
H&M
Felt beret, $17.95
image
H&M
Polyester-blend blouse, $29.95
image
H&M
  • TAGS:
  • chupa chups
  • fashion collaborations
  • h&m
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MCI (P) 032/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.