• Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • Female TV
  • #WHATTHEFEMALE
  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • FemaleTV
  • #Whatthefemale
  • About Us
  • Contact Us
Subscribe Now!
  • Also available at:
Privacy Menu 1
  • About Us
  • Advertise with Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Magazine

SPH Magazines © 2021 Singapore Press Holdings Ltd A Division of Singapore Press Holdings Ltd

  • Fashion
  • Beauty
  • Watches & Jewellery
  • Culture
  • Female TV
  • #WHATTHEFEMALE

Fashion

CK ONE’s Latest Campaign And Multi-Item Drop Is A Cocktail Of Cool

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Fashion

CK ONE’s Latest Campaign And Multi-Item Drop Is A Cocktail Of Cool

Calvin Klein’s latest drop is a genre-defying line-up of CK ONE underwear, denim as well as a revamp of its iconic fragrance – all topped off with some of the coolest faces-to-know right now.

by Maya Menon   /   February 16, 2020

When Calvin Klein’s CK One perfume launched in 1994, it was one of the first openly unisex-branded fragrances out there. Almost 26 years later, and Calvin Klein’s penchant for breaking barriers is still ever-present. Introducing the brand’s first-ever cross-category launch which dropped worldwide on Feb 14: CK ONE Underwear and Jeans as well as CK EVERYONE (yep, you read that right) fragrance.

The highlight of the campaign, though? An impossibly cool posse of creatives decked out in CK ONE jeans and underwear. Some familiar faces you’ll clock: DJ and daughter of Sting Eliot Sumner, model Cara Taylor, photographer and skater Evan Mock, make up artist MLMA, model Parker Van Noord and rapper/dancer Priddy The Opp.

Shot by British fashion photographer Glen Luchford, the campaign drives home unapologetic individuality, tapping on a group of multi-hyphenates who are unconstrained by boundaries be it in their careers, gender identity or self-expression. The products available in the drop reflect that very same sensibility too.

CK EVERYONE

Created by iconic perfumer Alberto Morillas – who also concocted the original CK ONE fragrance – CK EVERYONE is the brand’s first gender-free and vegan fragrance.

Created by the very Spanish perfumer behind Calvin Klein’s iconic CK ONE fragrance, Alberto Morillas, CK EVERYONE takes cues from its predecessor while amping things up a few notches. Think: a naturally derived, vegan and recyclable (the perfume comes in a carton made up of 30% post-consumer materials) fragrance that as its name suggests, is for literally everyone.

Expect a clean, non-gender-conforming blend of organic orange oil, blue tea accord and cedarwood – topped off with a minimalist-approved fragrance bottle. And keeping things quintessentially CK? A reusable Calvin Klein underwear elastic band that comes wrapped around the bottle. We told you it was a multi-item drop.

CK ONE Underwear And Jeans

From front to back, Eliot Sumber, Evan Mock and Cara Taylor styled in CK ONE underwear and jeans.

For those in the market for some jeans or underwear instead, the drop also serves up an array of genderless wardrobe staples. While the underwear collection includes monogrammed logos and rose-patterned separates in cotton and micro fibre, the jeans collection boasts a selection of trucker jackets, vests, jeans as well as frayed skirts and shorts. Keep your eyes peeled for a camo-print and colour-blocked recyclable capsule (made from plastic water bottles) that’s also dropping later this season. That signature CK sex appeal coupled with eco-consciousness? We’re in.

Above, a closer look at the fashionable faces fronting the campaign as well as the items you’ll be able to cop.

Related Articles

New York Fashion Week Fall/Winter 2020: The Best Moments And Takeaways

Rain Or Shine, The Street Style Set At New York Fashion Week Goes Bold

Yves Saint Laurent Reopens Its Betty Catroux Exhibition

https://www.femalemag.com.sg/gallery/fashion/ck-one-calvin-klein-fragrance-underwear-denim-unisex-campaign-launch/
CK ONE's Latest Campaign And Multi-Item Drop Is A Cocktail Of Cool
Model-of-the-moment, Cara Taylor
image
Electronic DJ and musician, Eliot Sumner
image
Photographer, skater boy and surfer, Evan Mock
image
Musician and makeup artist, MLMA
image
MLMA and Eliot Sumner
image
Model, Parker Van Noord
image
Model, Parker Van Noord
image
Rapper and dancer, Priddy The Opp
image
  • TAGS:
  • Alberto Morillas
  • calvin klein
  • campaign
  • CK ONE
  • denim
  • fragrance
  • gender-free
  • genderless
  • vegan
SHARE THIS ON

Trending

Fashion

Object Of Desire: Prada's Cleo Bag

Fashion

Chupa Chups And H&M Have A Yummy Treat For Shoppers

Fashion

Coming Soon: The Gucci And The North Face Tie-Up Drops Jan 11

Fashion

Win Special Experiences When You Shop At DSM, Thom Browne & More

Fashion

The Loewe X My Neighbor Totoro Collection Makes Perfect Sense

Fashion

Bring On The Party Vibes With Your Fashion And Makeup

Fashion

Fashionable Creatives Sabrina Elman And Charmaine Seah On The Importance Of Good Food And Good Times

Fashion

The Artsy Korean Soul Singer LeeHi – Not Your Conventional K-pop Star

Fashion

Fashion Photographer Chuck Reyes Shoots A Series Of Intimate Portraits Of His Wife On The Eve Of Lockdown In Paris

Fashion

Why We're Not Giving Up Our Comfy Slides Just Yet

Fashion

Lisa Von Tang Rethinks The Way Fashion Functions Today

Fashion

The Coach, Mickey Mouse And Keith Haring Collaboration Is An All-American Outing

Featured Video
Watch Video: Elevate Your Style With Statement Pieces From This Accessories Wonderland
Sponsored Highlights
  • Beauty See What Happens When We Asked Cool Girl Dawn Koh To Try Out Chanel's New Sublimage L'Extrait De Nuit Serum
  • Fashion Object Of Desire: Prada's Cleo Bag
  • Watches & Jewellery Brilliant Jewellery Ideas From Charms To Necklaces That Everyone Will Approve Of
  • Fashion 29 Fun And Fashionable Christmas Gift Ideas
  • Fashion The Holiday Dressing Edit: 12 Items To Put You In A Vacation Mood
  • Watches & Jewellery How To Kick Ass: Advice From The Floral Atelier's Lelian Chew & Vintage Fashion Expert Nejla Matam-Finn
Editor’s Picks
  • Fashion Lisa Von Tang Rethinks The Way Fashion Functions Today
  • Fashion 10 Concept Stores That Bring The World To You
  • Fashion Object Of Desire: Prada's Cleo Bag
Female Newsletter
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from FEMALE.
Will be used in accordance with our Privacy Statement
Footer Menu
  • About Us
  • Advertise With Us
  • Contact Us
  • Conditions of Access
  • PDPA
  • Privacy Policy
SPH Magazine

SPH Magazines © 2021 Singapore Press Holdings Ltd A Division of Singapore Press Holdings Ltd