Cute Shoes From This French Footwear Brand Are Finally In Singapore

How do the French – purveyors of effortless chic – do statement shoes? Female discovers the singularly whimsical world of footwear designer Olivia Cognet and her label Apologie.

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We Love The Cute Shoes From Apologie & Now They're Finally Available In Singapore

Founder/designer Olivia Cognet has trained at some of the biggest names in fashion.

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Before launching Apologie in 2012, the art and fashion design-trained 34-year-old honed her skills at a succession of revered French houses like Jean-Charles de Castelbajac, Sonia Rykiel, Carven and Lanvin. Thereafter, she turned to consulting for more quintessentially Parisian heavyweights including Mugler and Leonard.

The S/S '16 collection is inspired by her childhood.

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It includes glitter-covered platform wedges and sandals in a mix of leather and candy-coloured vinyl, while pumps come in a custom baby blue, gingham-printed patent leather with a bow on top.

Expect time-honoured, down-to-earth styles.

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Like block-heeled, single-soled sandals; Mary Janes (albeit with multiple straps); and – a French favourite – espadrilles

The label debuts clip-on accessories this season.

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“They’re meant to decorate shoes that I see everyday on the street and add a touch of luxury,” says Cognet.

Cognet's belief that chic should come easy extends to her prices.

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It starts from $350 for a pair of espadrille slip-ons to $650 for high-heeled sandals – mid-range despite being produced at top manufacturers in Italy, Portugal and Spain. Now available exclusively at La Collection, Level 2 Takashimaya D.S.

Like this? Meet the young Singapore footwear designer Charlotte Olympia digs.