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Why Eres Bikinis Are Your #1 Swimwear Investment Piece

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Fashion

Why Eres Bikinis Are Your #1 Swimwear Investment Piece

It’s owned by Chanel, worn by Bond girls, and dubbed “the Rolls-Royce of swimwear”.

by NOELLE LOH  /   April 29, 2016

It’s owned by Chanel, worn by Bond girls, and dubbed “the Rolls-Royce of swimwear”. It’s also launching a swimwear capsule collection with Ursula Andress in its Singapore store this weekend. Marie-Paule Minchelli, studio director of new-to-town label Eres, tells us nine things to know about the brand.

https://www.femalemag.com.sg/gallery/fashion/eres-bikinis-1-swimwear-investment-piece/
Why Eres Bikinis Are Your #1 Swimwear Investment Piece
#1: It was the first brand to carry swimsuits 365 days a year.
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Founded in Paris by Irene Leroux in 1968, it was the first company to sell swimwear all year round, instead of simply during summer (the industry standard then) to appeal to the glam jet set.

Pictured: Eres Studio director Marie Paule-Minchelli.
#2: They were the pioneers of swimwear separates.
image

Leroux was also the first to sell the tops and bottoms of her two-piece suits separately, not only giving women the choice to customise their look, but also to cater to more realistic body proportions.

#3: The deep V-neck suit is just one of the brand's bestsellers.
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The brand’s signature: swimwear with simple, sleek lines in unexpected yet sophisticated prints and colours. The best-selling styles are the plunging V-neck one-piece, the streamlined suit with a back cut-out, the bandeau top, and boy shorts.

#4: The pieces go bold with no padding.
image

The label’s other trademark: zero boning or padding. Yep, that means visible nipples, but it also means a more modern look. (Come on, part of French chic is to not care.)

#5: The brand's signature fabric looks good on the body.
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Every piece promises to sculpt and flatter the body, thanks to the brand’s exclusive Peau Douce, or soft skin, fabric that’s a mix of polyamide and spandex, and stitched on the bias. What this means: It shapes one’s figure a la Spanx (but is more tear-resistant).

#6: Their newest fabric innovation dries quick.
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This season, an ultra quick-drying version of the Peau Douce fabric has been introduced – it’s half the density of the original (read: It really feels like second skin).

#7: With a dedicated team, Eres puts in extra effort to make their designs stand out.
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With an in-house R&D team, its construction and technology rival that of high fashion houses. To create this season’s Solar line that features an eyelet in the form of a sun motif, for example, the Peau Douce fabric is first laminated to prevent tearing. Then, cylindrical elastic tubes are inserted by hand to create the raised “rays”, while invisible stitching is used to ensure sleek lines.

#8: Their designs are tried and tested to ensure quality.
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Among swimwear brands, its designs reportedly go through the most trials before hitting the racks, including more than 35 fabric tests (sun resistance, piling, you name it) and being test-driven by its female staff, who come in all shapes and sizes.

#9: You can get an Eres swimsuit for yourself, right here in sunny Singapore.
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Expect about 70 styles ($320-$700) and 10 exclusive new shades this season, including sunny apricot yellow and a punchy apple green, at the brand’s first boutique here (#01-12 Four Seasons Hotel).

 

An adapted version of this appeared in Female‘s May 2016 issue.

Like this? Star in your own Bond Girl moment with Eres’ latest capsule collection.

  • TAGS:
  • eres
  • irene leroux
  • marie paule minchelli
  • one piece
  • paris
  • pool
  • swimsuits
  • swimwear
  • two-piece suit
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MCI (P) 047/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.