The days of lounging in “old T-shirts and worn-out shorts” are over for Karisa Sukamto. “I hate to admit it, but I’m a lazy dresser. I prefer to just throw something on,” she shares. It may be hard to believe that the Singaporean, who is best-known for snagging the Miss Singapore World title in 2012 is all about low-maintenance threads but that is exactly what she aims to achieve with the launch of her debut fashion label Everafter last November. “I wanted a collection that could do just that while maintaining an effortless glamour and elegance,” she says.
The fashion market that Sukamto wants to capture is no snooze fest as people are placing a premium on comfort these days. According to a March 2020 survey of 301 fashion businesses in Britain and Ireland by British trade rag Drapers, amid declining sales in retail, the best-performing products were reported to be jeans, denim, leggings, loungewear and athleisure. Closer to home, The Straits Times reported last week that the number of brands selling loungewear, activewear, and other comfortable styles in +65 has been on the rise of late.
Everafter’s debut collection – which as of press time boasts 33 items and can be shopped via the brand’s e-store for anywhere between $16-$72 – is a sultry medley of slips, robes and coordinate sets, possessing an aesthetic that Sukamto describes as “luxe-leisure”. Sukamto has no formal training in fashion design but relies on a team of producers and trained fashion designers to support her.
Most of Everafter’s pieces sport oversized floral prints that bring to mind old-world glamour. To add to that, the materials used range from velvet to modal fabric sourced from beech trees, with the end-goal being comfort, breathability, and a luxe factor. Everafter’s production process also nods to an attempt at sustainability: the floral prints come from discarded excess fabrics.
Drawing from her multi-faceted experience as a regional brand specialist for Zalora and a pageant contestant, Sukamto’s biggest mission is to create quality, effortless separates that serve up a feel-good factor even in the comfort of your own home. “I’ve always admired labels that marry aesthetic with the narrative they represent through their campaigns. Understanding how empowering it can be to wear something that you feel good in is as much an art as it is business,” she says.