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Fashion

These Instagram Stars Show Us How They Are Repping Singapore Brands

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Fashion

These Instagram Stars Show Us How They Are Repping Singapore Brands

These girls who call the little red dot home give us the 411 on the local brands they’re loving.

by MARGAUX LEVY  /   August 11, 2020

Singapore is truly home for all of us, including these fashion girls. Regardless of whether they grew up here or found a calling to build a place for themselves in this sunny island-city – they all have a fair share of love for this country and the amazing local brands in our ever-growing fashion scene.

Just a quick scroll through their Instagram feeds, you’ll be able to find at least one homegrown label pop up in one of their outfits and so we decided to ask the girls to snap an #OOTD shot wearing their favourite local brand of the moment.

If you’re looking for some homegrown fashion brands to expand your wardrobe or just curious to see how these girls style up their outfits, scroll through our gallery to check out what they’re currently loving.

This article first appeared in Harper’s Bazaar Singapore.

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https://www.femalemag.com.sg/gallery/fashion/fashion-influencers-insta-singapore-brands-social-media/
These Instagram Stars Show Us How They Are Repping Singapore Brands
SALINA CHAI (@SALINACHAI)
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“I’m wearing a PH5 x SocietyA collaboration piece and the reason I really love SocietyA so much is because the brand celebrates female empowerment and supports the immense talent in Asia by featuring both local and regional designers.”

Courtesy
ANN LOPEZ (@IAMANNLOPEZ)
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“I love wearing local brands and two of my favourites include Young Hungry Free and Soeurs Co. Whether it’s a dress up or dress down day, YHF has regular vibrant staples perfect for every occasion. On days when I want to channel a more minimalist vibe, Soeurs Co has en-vogue ensembles that withstand the test of time.”

Hans Goh
CLARA HONG (@CLARAHONGG)
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“The brands I’m wearing are Iki Underscore, Dead Inside and Charles & Keith – two of these brands listed are fairly new to the local scene and both have very different styles (one’s more classic and the other more street), but look effortlessly chic when combined together!”

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YUMIKA HOSKIN (@YUMIKAHOSKIN)
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“When detail in thought is sewn into transformative design, you can’t help but be obsessed with this brand. Graye Studio conceptualises slow unisex fashion while incorporating sustainability, by using offcuts of their fabrics to create accessories.”

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SHI JIE (@CRIMIXALED)
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“I love Love Bonito because the designs are minimal yet chic. I also love how the brand aims to empower women to look and feel good.”

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YVETTE KING (@IAMYVETTEKING)
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“I was first introduced to Klarra when they featured me in their looks back in 2014 – the same year they started. Every design is created in-house with fabrics carefully sourced. I absolutely love the wearability of this homegrown Singaporean label.”

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  • TAGS:
  • ann lopez
  • clara hong
  • dead inside
  • fashion
  • fashion influencers
  • graye studio
  • homegrown fashion labels
  • iki underscore
  • local brands
  • love bonito
  • ootd
  • outfits
  • PH5
  • salina chai
  • shi jie
  • Singapore fashion
  • singapore fashionistas
  • society a
  • soeurs co
  • young hungry free
  • yumika hoskin
  • yvette king
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MCI (P) 032/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.