Silvia Venturini Fendi is one of the few female creative directors working in Milan right now and that fact could perhaps explain why her Fall/Winter 2020 collection was so attuned to the female psyche – well at least the way women want to dress up and shop. The 52-piece collection was sensuous, glamorous, and empowering while the bumper crop of accessories and a hyped collaboration with London company Chaos meant that there would be at least something for all to fancy. After all, in these discretionary times, the power and appeal of a good accessory is even more pertinent for the sales floor.
The meandering runway was decked out to the look like a boudoir with its powder pink upholstered benches that made the guests seem like they were an audience to some dressing room ritual. As one model appeared after another, one can only imagine the phrase “Say yes to the dress, accessories, and bag” ringing through their minds. Here, we highlight what went down during the show.