We’re calling it: The Fendi First is bound to be a fan favourite for Fall/Winter.
The brainchild of Silvia Venturini Fendi, the house’s artistic director of accessories and menswear, it was said to fit Kim Jones’ brief of wanting a bag that interprets the signature double F monogram. Instead of going the literal route, Ms Fendi took a more low-key approach that feels and look really modern.

Fendi First – Kim Jones’ first key bag for his debut at Fendi.
Firstly, the bag is based on the style of a classic women’s clutch and comes with a detachable strap if you prefer to switch things up. Available in three sizes – small, medium and mini – the tone-on-tone design comes in a variety of finishes ranging from nappa leather to python skin to one with mink fur. Versions in shearling and wool will follow suit later in the year.

The Fendi First is a classic clutch with a quirky twist.
The interpretation of the Fendi monogram comes in the form of a tilted metal F-shaped clasp with a press button mechanism, bound in nappa leather. The “F” details are more obvious when one opens the bag and view the clasp from the top. Ms Fendi has also adorned some models with the house’s signature double F jacquard, while others are given a smooth leather lining.
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Fendi First doesn’t just showcase the house’s off-kilter irreverence when it comes to designing accessories (remember the cute Pico bags and its tongue-in-cheek take on designer paper bags in the past?).

The abstract take of the double F on the clasp is more obvious when the bag open and viewed from the top.
Ms Fendi also devised an inner hook mechanism that has been seamlessly incorporated on the inner side of the F-shaped clasp for times when the user wants to put on the detachable bag strap securely. A simple swivel is all it takes to nudge the inner hook out of its position.
The Fendi First is already available exclusively at the newly refurbished Fendi boutique at Takashimaya S.C. as well as its e-commerce site. If you’re thinking of getting your hands on one, why not peruse the options below, first?