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Read These French Women’s Reactions Towards Emily In Paris

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Fashion

Read These French Women’s Reactions Towards Emily In Paris

Emily In Paris could be the most polarising Darren Star drama in a while. So which side of the fence do these stylish French women sit on?

by Imran Jalal  /   November 1, 2020

Viewing party. Credit: Courtesy

There has been a lot of talk about Paris recently – not because Paris Fashion Week just wrapped but because Emily is in Paris. The Emily in question, is of course, the plucky Chicago transplant Emily Cooper (played by Lily Collins) from the trending Netflix series Emily In Paris which dropped its entire first season on Oct 2.

If you’ve not caught it yet, here are the CliffsNotes: Emily’s the ingenue from Chicago who has just arrived from across the pond to bring her “American point of view” to the way a French marketing agency ran its social media game. Along the way, she gets involved in a love triangle.

Credit:Stephanie Branchu/Netflix

Emily Cooper, played by Lily Collins, wants to bring her “American point of view” to Paris.

The brainchild of Sex And The City creator Darren Star, the show has all the makings of being a SATC 2.0 on paper – the small girl finding love in the big city narrative, the messy romantic relationships, and the Patricia Field-designed wardrobe.

READ MORE: Meet Aymeline Valade, The French Model With Impeccable Style

But alas, in a span of 10 30-minute-long episodes, Emily In Paris has single-handedly raised the ire of the French public, the Sarah Jessica Parker fan club, American expats in Paris, viewers of cancelled Netflix shows Glow and Teenage Bounty Hunters, and even real-life social media experts.

Credit:Stephanie Branchu/Netflix

Life’s not quite roses for Emily In Paris on the Internet and social media.

Part of the argument lies in the way the show is riddled with so many cliches about what being French means (read: the overt sexism, the blase attitude towards extramarital affairs, smoking cigarettes in the office, et al) and how the creators have chosen to fetishise Paris as a tourist fantasy.

Then there is the camp who ridicules it for Emily’s chaotic and tacky-looking wardrobe. Her lack of finesse in pulling off pret-a-porter has one American publication describing her aesthetic as “cribbed from a smooth TikTok algorithm”. Indeed, SJP Emily is not.

READ MORE: A Cheat Sheet To Dressing Like Cool ’70s French Style Icons Such As Jane Birkin

If the thought of a green Chanel jacket over a green plaid dress, with a matching bucket hat and printed green scarf gives you a migraine, seeing it on screen verges on the vertiginous. To be fair, though, her aesthetic does evolve by the end of the show.

Some digital experts have also picked on Emily’s outlandish and flippant attitude towards marketing on social media. Peyton Dix, the special projects editor at InStyle was quoted by the magazine as saying: “Although I am obsessed with the show (I live for white mess), I would both block and report little miss @emilyinparis in an instant. She uses hashtags not a single soul would engage with, proposes half-baked social projects, and goes viral by reclaiming the vagina??”

READ MORE: What’s The Right Way To Wear Makeup Now? Chanel’s Beauty Guru Lucia Pica Gives Us An Exclusive Insight

With Emily In Paris drawing so much attention from viewers, we decided to ask a group of Frenchwomen for their unvarnished opinions about the show. Scroll below to see their verdicts.


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https://www.femalemag.com.sg/gallery/fashion/french-women-reaction-emily-in-paris-netflix/
Read These French Women's Reactions Towards Emily In Paris
Nejla Matam-Finn
image

Who: She’s the French-Algerian founder and chief executive of the Singapore-based luxury and pre-loved e-tailer The Fifth Collection, which has recently expanded its growth overseas in markets like the United States. Launched in 2014, the site is a well-curated treasure trove of designer wares where you can find cult items like Paco Rabanne’s ‘Iconic 1969’ chainmail bag and plenty of statement costume jewellery.

What she says: “My husband and I were amused by how polarising Emily In Paris had become so we decided to watch it for ourselves. Our team mentioned that it was an easy show to watch and wanted to hear our opinions as French-speaking people. Personally, I don’t think the show should be turned into a sociological study, but I do find it funny how some French people and expats in France viewed it as offensive. Coming from someone who had lived in Paris for seven years – and who still has a home as well as family and friends there – I will say that the play on the stereotypes of Parisians in the show was very true.

The French are unapologetically blunt and Paris is a ruthless place to be in because everyone is aggressive. I always find that Paris and New York City are very similar in a lot of ways: both cities feel that they are at the centre of the world. The dichotomy between Paris and ‘the rest of the world’ played out very well in the show and through the characters of Emily the ‘la plouc‘ (country bumpkin) from Chicago and Gabriel, the chef from Normandy.

You need to be assertive to survive in the city. I remember how my American husband came home one day from the boulangerie empty-handed without any bread because he wasn’t firm with his order, even though he is a native speaker of the language. Life in Paris became a situation of who was going to pull rank with their frustrations. However, I have to admit that through the years, Parisians have toned it down and they’re much nicer than they used to be to a point that I told myself, ‘I didn’t have to be aggressive to anyone today’.”

Stefan Khoo
Leslie Guidez
image

Who: Consider Guidez the quintessential Parisienne. This art director was born and raised in the city and never lived anywhere else before she relocated to Singapore last July.

What she says: “I thought that the first episode was a bit brutal towards French people but knowing Darren Star, he was probably trying to make a deeper point than one that just said ‘French people are obnoxious and unfaithful’. After living in Singapore for more than a year now, I kind of grasped how the French are perceived as snobbish by a large number of people – so I’m trying to stay objective about the fact that not everything portrayed in the show was all black and white.

After finishing the entire series, I would say that all the cliches (founded or not) were just a way to get the audience (French and international) hooked on the show. The series was actually a pretty classic fashion-oriented rom-com like Younger and Sex And The City that was painted against a backdrop of films like The Devil Wears Prada and with no actual statement that’s for or against Parisians or Paris.

The buzz has been created and the offense hasn’t been taken.”

Courtesy
Tahiana Chabanis
image

Who: Chabanis is a French-Malagasy art director and content specialist who, coincidentally, grew up in Normandy (the same region in France where Emily’s hot chef beau Gabriel hailed from). Before moving to the Little Red Dot six years ago, she resided in Paris for a decade.

What she says: “First things first: you wouldn’t find two French persons in Paris speaking to each other in English. This was glaring when Emily attended dinner at Camille’s family home and the conversation at the table got heated and emotional. No native French speaker would have kept that conversation going in English. My husband’s brother-in-law is Irish and understands basic conversational French, but unless it’s a specific conversation directed at him, nobody speaks in English at the table.

The show in itself did not seem to be made for French people. Her chambre de bonne (which is usually about nine square metres) looked like a palace compared to what it should have been in reality. And why did it seem that her everyday life was limited to the first five arrondissements of Paris?

Emily In Paris is a completely fantasised version of Paris through the eyes of Darren Star – I mean even Sex And The City was a fantasised version of New York City. Emily saw Paris through an American point of view; it was an even less realistic vision than Amelie Poulain’s. If you’re looking for a more realistic yet American point of view of Paris, I’d recommend watching The Eddy on Netflix.”

Courtesy
Ariane Zagury
image

Who: A former executive director at Goldman Sachs, Zagury left the financial world to set up independent multi-label boutique Rue Madame in Hong Kong in 2010 as a destination for affordable luxury with a colourful Parisian twist. The company has four stockists in the territory and one over here at Ngee Ann City, carrying labels like the sustainable The R Collective and Portspure. To mark its 10th anniversary this year, Zagury collaborated with Parisian illustrator Manon Cardin for a series of limited edition silk scarves that will be retailing from Nov.

What she says: “The series was a fantasy that showcased the different aspects of French style. I would say Emily’s boss Sylvie was classy. Her effortless ensemble of a black dress and a timeless trench coat with daring jewels is the je ne sais quoi look that you can wear from day to night.

To me, Camille truly embodied the chic Parisienne. She certainly knew how to pull off her basics and neutrals and finish off her outfit with the right accessories like a leather jacket and boots.

French style is all about the basics. We value quality over quantity and we never try too hard. Just be confident and dress like you know exactly who you are.”

Courtesy
Aude Giraud
image

Who: This former broadcast journalist, singer/songwriter, and member of the Female Collective spent a good 26 years in Paris before relocating to Singapore where she found her new calling as a florist. Today, her company Ask A French Flowers is well-known among connoisseurs for its romantic “garden style European” arrangements.

What she says: “After watching the first two episodes of Emily In Paris, I realised it’s not as bad as I thought it would be. Even if the show was really caricatural and fed some big cliches, it was actually quite funny and based on realistic scenarios. Oh, by the way, French women and men are not into seduction that much, especially if they’re from Paris.

In terms of the fashion factor in the show, all I can say is ‘la mode, la mode, la mode‘. In the first two episodes, Emily was definitely not trying to fit into the mould of French style; she’s called ‘la plouc’ because she was too American. However, the rest of the people working in the French agency Savoir were dressed like true Parisians.

Just look at her boss Sylvie who was always dressed in black. She’s elegant because she didn’t try too hard. She did not clash her colours and did not mix her patterns and certainly did not overload herself with makeup and accessories. The more naturally beautiful you look in Paris, the chicer you become.”

Courtesy
Juliette Capillaire
image

Who: This Parisian fashion designer is the brains behind four-year-old conscious label Capsule by Juliette which operates a store here at Cluny Court. Known for its brand of “effortless and happy fashion”, her designs rely on natural fabrics and printed textiles that used eco-friendly inks. Capillaire, who had been based in Singapore since 2016, recently relocated with her family to Shanghai.

What: “My first reaction to the show was that it was full of cliches about Paris and very ‘American’. The French were depicted as arrogant and nationalist – this is not quite wrong, but we’re not that extreme.

Emily’s fashion sense was a very far cry from what we call ‘French style’. In my personal opinion, French style – especially Parisian style – is about embodying a subtle elegance. You’ll never find someone wearing a total look head-to-toe or wearing more than three colours at a time. We’ve got a way with mixing very simple clothes and brands with a few chic accessories. Everything should be effortless and strike a good balance between being dress-up and looking relaxed.”

Courtesy
  • TAGS:
  • ariane zagury
  • aude giraud
  • conscious fashion
  • emily in paris
  • female collective
  • juliette capillaire
  • lily collins
  • nejla matam-finn
  • netflix
  • patricia field
  • sarah jessica parker
  • sex and the city
  • tahiana chabanis
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