It is clear that cutesy fashion collabs have become the best shopper magnet. Cue the Kai x Gucci tie-up (there are teddy bears everywhere!), the Longchamp and Pokemon outing (Pikachu anyone?) to name a few.
One successful franchise that has been trading on the adorable factor of its cartoon characters is Line Friends which has seen collaborations with beauty houses and sneaker brands in the past. This month, it adds another collaboration to its roster with a tie-up with leather goods band Furla.
Plastered across the Italian label’s bags and SLGs are both floral prints as well as illustrations of Line Friends’ main character Brown, the teddy known for his unceasingly sincere heart. He is joined by his rabbit girlfriend Cony and birdy friend Sally. Some designs such as a crossbody bag and coin purse are even moulded in the shape of these characters.
Want to see more of this cuteness overload? Simply browse on for more.