Anyone who has been inside a Gentle Monster store will know it is not just any eyewear store. In fact, it is a multi-sensory experience, with the displays done up to look like exhibits. Singapore’s will take on a unique “Samsara” concept.

The brand has 15 flagship stores worldwide, including outposts in Beijing, Hong Kong and New York.

It has designed avant-garde runway pieces for brands such as Hood by Air, Henry Vibskov and Opening Ceremony.

Gentle Monster recently tapped on Tilda Swinton for an exclusive collection.

Its shades have adorned the faces of A-list stars such as Gigi Hadid and Kendall Jenner, plus social media superstars like Irene Kim.

This story first appeared on www.harpersbazaar.com.sg

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