Besides cowboy boots and daisy dukes, country style is not exactly sexy or fashionable. Hey, even Miley Cyrus evolved. But there’s something about gingham that makes its rustic factor and wholesome girl-next-door quality appealing. (Trivia: Brigitte Bardot donned a pink gingham frock for her wedding.)

This season, brands like Miu Miu and Preen By Thornton Bregazzi dig deep into the relaxed vibe of the fabric for some fashion-forward offerings. The 14 buys here show just how that is done.