A new capsule collection by Gucci will be music to the ears of any avid collector who seeks out its many high-profile drops.
And the Gucci 100 collection which debuted in stores on October 14 will be extra special considering how it was created for a very important milestone in the Italian house’s history: its centennial this year.
The premise of the collection of leisurewear fits for men and women is the pervasiveness of the brand within the pop culture sphere – a status cemented by the fact that there are at least 22,000 songs that name drop Gucci in their lyrics.
These range from ‘You Got Good Taste’ (1983) by American punk outfit The Cramps to more contemporary numbers such as Die Antwoord’s trance-y Gucci Coochie (2016). In fact, some of the songs have landed on the soundtrack of the Gucci Aria presentation (above) earlier this year.
There are a reported 22,705 songs – and counting – that namedrop Gucci in their lyrics.
A selection of these lyrics is forever immortalised as prints on items such as totes and clutches of the Gucci 100 collection which are given creative director Alessandro Michele‘s trademark vintage treatment with vintage motifs like wallpaper prints and insignias.
Song lyrics that mentioned Gucci appear as slogans on several designs of the Gucci 100 capsule.
To fete the launch of the collection, the brand is inviting customers to step into its ephemeral Gucci 100 Pop-Up showcase at Ion Orchard which is running from now until November 26.
The immersive showcase not only retails merchandise from the outing, it also invites the visitor to experience a music-filled environment decorated with perimetral arches, white reflective floors, a photo booth that allows you to take black and white photos, and a spinning wheel on the side of a cabinet you can turn to play a curation of tracks that namecheck Gucci.
These sneakers are, ehem, a 100.
Besides the physical pop-up in the mall, you can also experience it all virtually via the Gucci 100 Digital Pop-Up portal that has been set up on gucci.com or on the Gucci App – in case you’d prefer to remain indoors during this time.
The Gucci 100 showcase will stay in the atrium of Ion Orchard unti November 26.
Ahead, we discover some of the items from the collection.