The hills are alive with the sound of… Creedence Clearwater Revival’s Bad Moon Rising? That 1969 rock anthem is the OST for the Gucci campaign for its upcoming The North Face collaboration – perfectly encapsulating the Woodstock-meets-outdoor gear aesthetic of the collection.
Launching at Gucci’s Paragon store here on January 11, the tie-up with the Californian purveyor of leisure-meets-technical performance gear is significant for the Italian house as it marks the first time that Alessandro Michele is teaming up with another brand for a full-fledged collection for both men and women.
In a way, this hyped-up outing – the Gucci website reportedly crash for about 10 minutes due to increased traffic when the campaign was launched last week – completes the wardrobe for Gucci Stans who can now add performance gear like goose-feather down coats and sturdy hiking boots with Goodyear-welted soles to their style vocabulary.
A special The North Face x Gucci logo has been created for this collaboration.
Not everything in the collection is meant for plunging temperatures, though. Other items in the mix include cotton T-shirts, silk pleated skirts and blouses, accessories, luggage and boots, as well as some pretty rad essentials for the great outdoors like tents and sleeping bags.
Gucci x The North Face? We’ll toast to that.
In true Gucci fashion, the designs are emblazoned with plenty of prints ranging from florals to wallpaper prints and a one-of-a-kind rendition of The North Face’s iconic quarter-circle logo that co-opts Gucci’s red and green house colours.
As for The North Face regulars who have been exposed to previous collaborations between the brand and fashion houses like MM6 Maison Margiela and Junya Watanabe, this maximalist outing might land in more outlandish territory.
Who says you can’t team up a puffer coat with a handbag?
But it also points towards the fashion world’s (inevitable) expansion into the outdoor gear market which has seen similarly high-key trekking-focused collections launched by brands like Jil Sander, Loewe and Moncler. So are you ready to join in the hike bae revolution? Below a look at what you can expect from this major collaboration.