You don’t have to wait for an occasion like Valentine’s Day to fall head over heels for or to tote around kawaii heart-shaped bags. Ahead, we present our curation of the most cutesy bag on the shelves right now that come in the form of the love symbol – some of which are part of capsule collections for Valentine’s Day. Insert heart emoji.
An extension to the Dior Caro line that first dropped in January 2021, this lovely number features special heart-motif Cannage topstitching. It can be carried as a crossbody with the removable chain or stashed into a bag.
Coach constructed this heart-shaped crossbody with soft glovetanned leather and the brand’s signature ‘C’ hardware. Besides carrying it as a crossbody and shoulder bag, you can take out the straps turn it into a clutch.
As the name implies, this bag protrudes in the front to give it a more three-dimensional structure that gives the bag the illusion of being a heart-shaped balloon. It is available in red and black and is accompanied by an adjustable, removable shoulder strap.
This flirty Louis Vuitton design is part of the Bubblegram collection (which is known for its explosion of candy colours and cloud-like puffiness) and is a special edition created for Valentine’s Day. The quilted calf leather bag with Monogram pattern is available in a cheery pink Dragon Fruit and soft purple Lilac (pictured).
Perfect for a date night with a few cards, lipstick and powder to touch up with, Alaia’s petite shoulder bag (it measures 18 X 21 X 2cm) is made with a rather unusual copper-tinged leather and chain strap. Also available in black and blue.
This Celine bag is for those who like a little rock ‘n’ roll appeal to contrast against the usually cute and romantic heart designs. The edgy style was born from a collaboration with American multidisciplinary designer and video artist Sara Yukiko, who had worked with the brand for its Summer 22 Cosmic Cruiser menswear collection. Yukiko, who is known for giving whimsical and plafyul imagery a dark twist, has added the phrase ‘Lucky Lover’ in mini metal studs.
Versace’s iconic Medusa plaque is the cherry on the top of this cutesy bag design, measuring 16,5 x 5 x 15cm, which originally comes from the kid’s department.
Love the whimsical egg-shaped minaudieres by Simone Rocha? Then you’ll get enamoured with this exclusive shoulder bag design the label has created for online retailer Ssense. The hardshell acrylic case in a striking lipstick red has been moulded in the shape of a bubble heart, while the strap is decorated with pretty red crystal beads.
Eye-catching while being understatedly sleek, the heart bag from this Gen Z-approved label is a more art school cool take on the trend. Find it in light blue as well.
While it is not technically a bag, this tiny coin purse is too irresistible to ignore. Crafted from the Italian house’s classic matelasse chevron-patterned leather, the small leather good is decorated with the distinctive interlocking G hardware of the Marmont leather goods line. The keychain hook can be used to secure keys or an AirTag.