The It Bag phenomenon began in the early Aughts and since then, we’ve been inundated with wave after wave of bags on the catwalks. In recent years, industry observers have been quick to proclaim the demise of the It Bag trend, but if there’s something the explosive rise of social media has demonstrated, it’s that our obsession with bags shows no signs of slowing down. Instead, it has taken on a different form altogether: A myriad of designers are now letting their imagination run wilder than ever before, resulting in the birth of bags ready for their viral meme moment. Female highlights eight unconventional designs worth talking about.
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