The It Bag phenomenon began in the early Aughts and since then, we’ve been inundated with wave after wave of bags on the catwalks. In recent years, industry observers have been quick to proclaim the demise of the It Bag trend, but if there’s something the explosive rise of social media has demonstrated, it’s that our obsession with bags shows no signs of slowing down. Instead, it has taken on a different form altogether: A myriad of designers are now letting their imagination run wilder than ever before, resulting in the birth of bags ready for their viral meme moment. Female highlights eight unconventional designs worth talking about.
Remember the time when Demna Gvasalia broke the Internet with his high-fashion take on Crocs at Balenciaga? For the new season, the Maison Margiela alumni created a furry clutch that wouldn’t look out of place in the animated classic, Monsters Inc.
Daniel Lee rolled out an assembly of bags that highlighted the skills of the Italian marque’s craftsmen during his debut outing for Bottega Veneta, but none grabbed our attention more than this shiny geometric wonder.
From a rocket clutch to a minaudiere disguised as a life buoy, we’re always on the lookout for the Parisian powerhouse’s novelty pieces. For fall/winter 2019, it’s a handy clutch that takes on the form of an alpine cable car.
An Instagram darling himself, designer Simon Porte Jacquemus sealed his popularity with an itsy-bitsy creation that proves, well, size doesn’t always matter.
Husband-and-wife duo Luke and Lucie Meier’s ongoing tenure at Jil Sander is gaining traction, and this rectangular creation embodies their winning take on urban minimalism—but with a touch of difference.
Jonathan Anderson hit a homerun with a baseball-shaped bag at his namesake brand.
It’s Jeremy Scott—need we say more? Fall 2019 saw the irreverent American designer stage a gameshow—Moschino-style, no less! It was only a matter of time before clutches resembling giant cash notes and jackpot machines made their way onto the catwalk. The price is certainly right.
Browne is known for the theatrical staging of his runway shows. Accompanying his dramatic presentation for the fall season were bags crafted in the likeness of adorable pooches.