K-pop sensation Itzy, who dropped their comeback album Checkmate last month, has stepped into a new role as global ambassador for the Charles & Keith family. The new gig sees the girl group – comprising Ryujin, Yeji, Yuna, Chaeryeong and Lia – front the brand’s latest Fall 2022 campaign which sees them flaunting, among others, the flashy patent leather bags and shoes from the Lula collection. (Select designs from the line are already available for pre-orders online.)
Itzy’s appointment marks the second K-pop act to join the homegrown footwear and accessories brand, following former f(x) member Krystal Jung being appointed the brand”s first-ever global brand ambassador earlier this year. “As the voice of a new generation, the Itzy girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to our family,” said co-founder Keith Wong.
Here, a preview of the quintet in the campaign in the Fall collection which will roll on August 16.
