How does Simon Porte Jacquemus, the master of viral-fashion-trends-for-the-social-media-age, mark his return to the runway after almost a year of absence?
The answer was laid bare for all to see during his co-ed La Montagne show recently – reportedly Jacquemus’ first seasonless outing.
Bring out influencer models like Kendall Jenner and Bella Hadid to walk the runway, swathed the round set in highly Instagrammable CMYK-rich colours, crank up the sex appeal, and finally, turn on the see-now-buy-now retail machine (a first for the brand too).
After all, which Jacquemus stan and Gen Z customer wouldn’t want a piece of the slinky dresses, bralettes, boxy jackets, bermudas and knitted cropped cardigans and tops which leave little to the imagination while re-emerging into the world with a vengeance?
If you’re ready to do some shopping, scroll on for some picks you can add to cart from the brand’s e-shopping site. P.S. Most styles come in more than one colour.