Singapore-based fashion designer Jessicacindy Hartono is known for her splendid, ravishing creations – works of tulle, organza and embroidery fit for special occasions like weddings and evening functions. Recently, though, Hartono has ventured into another form of creative expression: floral styling. While in the throes of circuit breaker, she launched Merci Matisse, a chic floral boutique that describes itself as a destination reserved for discerning tastemakers. Arrangements range from a la carte bouquets (from $90) to weekly delivery of blooms via its subscription service (from $320).
Hartono on her part leads the creative side of this project, entering the world of floral design through a perspective that combines the best of her aesthetic sensibilities with her couture approach. Merci Matisse and Hartono most recently collaborated with the social media personality Willabelle Ong on an ambitious project: creating a couture gown out of flowers, to celebrate Ong’s birthday. The one-of-a-kind creation was even documented by the fashion photographers Ivanho Harlim and Shysilia Novita – and the result is a thing of beauty saved for posterity.
Fashion is, of course, at its most exciting when it intersects with other creative forms and disciplines. We spoke with Hartono on the way she’s combining the worlds of art, design, fashion and florals, and how she adapts her creative process for that.
Photography Ivanho Harlim & Shysilia Novita Makeup Jyue Huey/The Makeup Room Model Willabelle Ong Gown Jessicacindy Floral Styling Merci Matisse