Image: Seung Gun Park

If the name sounds familiar, it’s because it is. Deemed a favourite amongst international and Korean celebrities as well as the street style crowd, this 16-year-old Korean streetwear label has been making rounds on the fashion circuit. And it’s no wonder: helmed by K-pop star Seung Gun Park, the label – named after Madonna’s ultra-catchy song of the same name – is the definition of eye-catching-meets-tailored, a win-win formula in the world of street style.

Who: Seung Gun Park’s flair for light-hearted and youthful fits – imagine frilled camisoles over tailored shirts and playful faux leather cuts – works for those who are fans of layering their looks.  PUSHBUTTON’s pieces lean towards colourful and statement-making, so pair with neutrals or go full force with colour-blocking if you please.

Who’s Been Spotted Wearing It: PUSHBUTTON’s runway shows in Milan and London Fashion week respectively have helped put it on a global map. Rihanna and Gigi Hadid have been spotted in some of the brand’s more laidback fits.

What To Expect From The Capsule:  Outerwear in the form of denim and tailored checkered jackets, candy-coloured PVC trousers (we told you it was playful!) and lots and lots of print.

Image: Instagram (@mayj517)

Image: Kim Do Hun

What do you get when Scandi style meets Seoul? Quintessential K-fashion edginess meets minimalism. To say that Seoul-based Andersson Bell has made international waves would by no meets be an exaggeration. Founded by designer Kim Do Hun, the brand has added some of the coolest global names to its stockists. And while Andersson Bell’s signature minimal streetwear pieces seem to be a crowd favourite,  the label’s penchant for preppy-with-a-twist (think asymmetric hems and bright polos) is quickly gaining street cred.

Who: Andersson Bell makes the following possible: streetwear x minimal chic. If you’re into your monochromes with a hint of neon colour – on your feet perhaps –  the label’s offerings are worth checking out.

Who’s Been Spotted Wearing It: Korean actress Yoo In-na

What To Expect From The Capsule:  Andersson Bell’s capsule with Net a Porter is more prep than it’s streetwear (peep the Sophia hooded coat) and more colourful than its usual fare, which shows off the label’s versatility. Look out for knee-length tartan skirts, colour-blocked wool sweaters and tweed pants.

Image: Instagram (@naras._)

Image: Eunhye Shin

Three words to describe Korean label Le17Septembre: quality, craftsmanship and minimalist. Its self-taught designer, Eunhye Shin, creates pieces that are roomy, elegant and largely unisex. Influenced by architecture and traditional Korean clothing, Shin’s vision brings vouches for personal style, an element that makes Le17Septembre’s designs considered, thoughtful and very personal to the wearer.

Who: Le17Septembre is for the minimalist – or for those looking to incorporate muted colours and draped silhouettes into their wardrobe. Interestingly enough, we’ve seen loads of Le17Septembre’s pieces paired with #oldceline in street style shots – which can be seen as a testament to Shin’s “design for the individual” ethos.

Who’s Been Spotted Wearing It: Rosie Huntington Whiteley

What To Expect From The Capsule: A neutral colour palette of light beige, navy, brown and muted green. Apart from its signature draped silhouettes featured across most items, the capsule also boasts a selection of outerwear, from long coats to cardigans.

Image: Instagram (@l_t_w_s) 

Image: Ji Hye Khoo

If there’s one thing you can count on street style for, it’s to give you a whiff of the cult items of each season – and bag label Gu_de has most certainly reached cult status. Currently one of Net-a-porter’s Vanguard designers,  Ji Hye Khoo works with croc-effect leather and acrylic to achieve her bags’ signature vintage look.

Who: If you’re looking to switch things up in the bag department, Gu_de’s designs – that range from mini totes to sizeable shoulder bags – might help with the edge-factor but will still keep it vintage-inspired and pretty.

Who’s Been Spotted Wearing It: Kim Na Young, Angelina Danilova

What To Expect From The Capsule:  Gu_de’s staple acrylic and leather combo remains – but the options included in the capsule cater to practical, everyday use.

Image: Instagram (@nizinanjjang)

It wouldn’t be a full-fledged Korean collective without jewellery. Cue 1064 Studio, the jewellery label that is most known for its fun, playful yet sophisticated pieces. Helmed by

Who: The label’s designs are certainly eye-catching without being over-the-top, make it perfect for those foraying into the world of statement earrings for the first time.

Who’s Been Spotted Wearing It: Uhm Ji Won and Caroline Daur

What To Expect From The Capsule:  .A line-up of  sculptural designs from a gold tear drop-frilled necklace to asymmetrical earrings – all inspired by Ancient Korean tiles and ceramics. Expect lots of texture too, from clear and green resin accents to studs.