Monogram bags – you either love them or loathe them. Some may find the repeated logo patterns charming as they hark back to a romantic and bygone era. For others, logomania might venture into flashy territory.
Loewe’s new Anagram Jacquard collection, which is out in stores now, will have no problem converting those who belong to the latter group. Making its debut for Spring/Summer 2021, this handcrafted collection is marked by the use of a new soft canvas jacquard design that features the Spanish maison’s streamline quadruple-L insignia motif.
Handcrafted in Spain, the new Anagram jacquard bag features the Loewe logo – originally designed in 1970 by Spanish painter Vicente Vela – that was refreshed (and streamlined) by creative director Jonathan Anderson in 2014.
Hardy yet lightweight (brownie points there), the cotton-blend fabric comes in two muted colourways of a smokey grey hue called anthracite against matte black calfskin trim and a creamy shade of ecru against tan calfskin trim.
It also uses a special double-warp structure that provides extra definition to the fabric and gives it a luxurious tactile quality. The overall result: a subtle and contemporary take on the monogram bag with a utilitarian appeal.
If you’re enticed with the Anagram Jacquard family, the patterned canvas jacquard appears on the Balloon bucket bag, Hammock bag, and a new soft and boxy shape called the Cubi. Meanwhile, the Horseshoe saddlebag and Anagram tote make do with the repeated monogram design. Instead, the two bags comes in a plain canvas with a giant Loewe logo in the centre.
Ahead, we highlight the different ways you can rock this new designs.