With all the time we’re spending at home these days, it’s no surprise that there’s an itch to make your surroundings a little more inviting. Enter Loewe’s newest fragrance launch under creative director Jonathan Anderson: a series of artful home scents, inspired visually by rustic apothecary-style ceramics and olfactorily by the simple delights of a vegetable garden.
The concept behind this collection is the feeling of living in proximity to nature (props to you if you’ve already had a head start and begun a recent plant and gardening hobby). Loewe’s in-house perfumer, Nuria Curelles, took 11 plant essences – beetroot, coriander, cypress, honeysuckle, ivy, juniper berries, liquorice, luscious pea, marijuana, oregano and tomato leaves – and extrapolated from these a raw, unvarnished and elegantly straightforward fragrance profile. The result is a range of scents that are refreshingly different from most in the market. Instead of flighty evocations of fruits and florals, these have a grounded and earthy sense.
Of course, since it is Loewe, the collection has a craft-heavy slant to it. The various forms of these 11 scents – you can find them as candles, wax candleholders, room sprays and rattan diffusers – are each symbolised with their corresponding plant’s flowers and colours.
Anderson and the house collaborated with the Franco-Swiss photographer Erwan Frotin to illustrate these on the packaging, with photography meant to isolate and highlight the beauty of its hero ingredients. Inside, the products are packaged just as beautifully.
The hand-made candles and ceramics have a tactile pleasure to them, and draw inspiration from surprisingly modern and chic ribbed drinking vessels from 5th century BC Greece. Nature as muse, as it were.
Prices for Loewe’s Home Scents start from $125 for candles, $120 for wax candle holders, $140 for home fragrances, and $140 for scented rattan diffusers. These will be available come Sept at the Casa Loewe store in Paragon, with the full range expected to arrive in Singapore a little later when the brand’s upcoming Casa Loewe flagship opens its doors at Ion Orchard.
