Summer is just around the corner and for fashion fiends, that means the arrival of Loewe’s Paula’s Ibiza collection. First debuted in 2017 as a collaboration between Loewe and the eponymous Ibizan retail and cultural powerhouse, this annual capsule collection has since become the last word in channelling an irreverent approach to island dressing that’s big on F-U-N.
For its seventh edition, Loewe’s creative director Jonathan Anderson has decided to go back to basics: paying homage to how the original Paula’s Ibiza boutique in the ’70s became an epicentre of culture through its riotous wares and experiential parties (decades before this became a marketing tactic), drawing creatives of all disciplines like moths to a flame.
American travel vlogger Devin Halbal is one of the many faces that make up the collection’s diverse campaign
The accompanying campaign, once again lensed by regular collaborator Gray Sorrenti, features a diverse group of creatives, including American model and actress Emily Ratajkowski; Colombian chart-topper Karol G; American travel vlogger Devin Halbal; and British singer, songwriter, producer, multidisciplinary artist and model Alewya – nodding to how such communities are part of Loewe’s DNA, as well as that of Paula’s Ibiza back in its heyday.
Colombian pop sensation Karol G depicted in a surreal halter top that’s made with real leaves of the alocasia plant.
And as for the collection itself, a focus on weaving, braiding and playful textures is where the Spanish maison is in its element. For example, many of the ready-to-wear pieces such as polo shirts, skirts, and dresses are crocheted, while zany halter tops shaped after the leaves of the alocasia plant nod towards the Loewe’s increasingly surrealistic direction in recent years.
Every basket bag sold from this collection will see part of the proceeds going towards the artisans who made them by hand.
Star accessories include the new Loewe Font Tote, an unfussy number made of woven rafia which comes with the maison’s name spelled out loud in front, as well as ahem, capacious basket bags crafted from Iraca palm that look to be the perfect summer travel bag (P.S. the maison donates 15 euros for every basket sold to educational projects in the local communities who make them by hand in Madagascar and Colombia.)
Below, our favourite pieces from the collection, which is now available in stores.
