From moving its seasonal major fashion show presentations to New York to introducing its first hyped-out sneaker, Longchamp has been proving that it’s as cool and Gen Z-forward as it is timelessly chic. This Fall Winter 2020, the Longchamp bags we’re seeing strike the same exquisite balance. Just ask the 20-year-old model/influencer/pop star-in-the-making Iman Fandi, who got a special preview of them when she joined us at the French leather goods expert’s showroom during Paris Fashion Week earlier this year.
From the brand’s iconic Le Pliage tote in fashionable new updates such as metallic silver and the too-cute nano version in bright crimson (for more options, the bag’s personalisation service just got a recent update), to unexpected takes on the brand’s other signature, the bamboo-shaped-clasped Roseau (including one bearing the Bauhaus-inspired, street-spirited LGP monogram), Longchamp’s most well-loved bag styles take on a youthful edge without losing the pragmatism that’s made the brand so well-loved. Scroll on to see how effortlessly they each match Iman’s modern yet sporty, monochrome white outfit comprising a leather polo-collared mini dress and knee-high boot-sneaker hybrids from Longchamp’s Spring Summer 2020 collection.
Then there is the Mailbox, a brand new, elegant tote style in grained leather. Inspired by letter boxes (explains the name), it was designed with travel in mind yet its hardy finish, generous built no matter the size (S, M, L) and convenient, oversized front pocket makes it as perfect for transitioning from weekday to weekend. (Fans of discrete luxury chic ought to love it.)
Hit the gallery above to find out more about the most fashionable (or should we say Fashion Week-worthy) key bags from Longchamp to add to your wardrobe this season.
Photography Phyllicia Wang Art direction & styling Noelle Loh