It’s a brave new world. Loro Piana, a brand known for making clothes out of the finest, most exclusive fabrics for the stealth wealth crowd, is getting in on the hype game for the first time ever with a collaboration.
And its partner of choice packs serious punch: Hiroshi Fujiwara, the founder of Fragment Design who’s even been nicknamed the godfather of streetwear. You’ve probably also seen Fujiwara and the Fragment name splashed around a lot recently – the Japanese designer is one of the hottest names that luxury brands are tapping these days.
The capsule collection features a re-designed version of the Loro Piana logo, that comes splashed across the backs of T-shirts as well as more subtly worked into other ready-to-wear pieces.
In Loro Piana’s debut collaboration, the century-old brand seems to be making a play at updating its noble fabrics – the finest cashmeres, vicunas and wools – with a touch of streetwear’s edge. To wit, the brand describes the capsule collection in a release as “streetwear style meets the fine fabrics and essential elegance of Loro Piana.”
What that means is a collection of Loro Piana’s stately and understated styles crossed with Fujiwara’s more relaxed, contemporary eye. Working with the brand, the Japanese designer said, “was really exciting, cool and fun”. It’s also interesting for being the first project that Fujiwara has worked on using his name instead of, say, Fragment’s. Think of it as a more personal contribution by one of the most influential figures in streetwear culture.
This outing sees the finest cashmeres, vicunas and wools – given a touch of streetwear edge.
Hallmarks of casual streetwear are given a truly luxurious edge in this capsule. Think reversible jackets made from Super 150s wool and nylon, to bomber jackets cut from cashmere with an added hood, and even workwear-styled cotton jackets made from Loro Piana’s waterproof and wind-resistant Storm System fabric treatment.
The most distinct graphics are perhaps the Tsunaghi chain-link pattern, a Japanese motif of happiness and connection that’s found on cashmere sweaters and skirts, as well as a tongue-in-cheek print of a goat that is the source of the very rare and plush vicuna wool.
Below, a look at some of the key pieces from the Loro Piana x Hiroshi Fujiwara capsule collection.