Louis Vuitton is marking Leo season in an extra special way this year. To commemorate the 200th birthday anniversary of its namesake founder which falls on August 4, the maison has embarked on a series of creative tributes for the rest of the year through an initiative it dubs Louis 200.
A trunk designed by BTS that will make an appearance in the windows of Louis Vuitton stores.
The activation which kicked off on August 4 also sees the maison teaming up with an exciting roll call of 200 talents, special friends and visionaries around the world that include brand ambassadors BTS, an NFT artist and game developers.
To mark the occasion, the Louis Vuitton Marina Bay Sands Island Maison at Marina Bay Sands has sported a special look: a Damier check-inspired motif swathing the facade with a larger-than-life portrait of Louis Vuitton rendered in checkered pixels. Other stores which have received the same treatment include the Fifth Avenue flagship and the Shibuya store in Tokyo.
Like the Louis Vuitton Marina Bay Sands Island store in Marina Bay Sands, the Fifth Avenue flagship in New York City is also dressed up in a celebratory facade design.
Ahead, we look in the detail, the different ways the brand is feting the bicentennial of the man known for being an adventurer, designer, innovator and entrepreneur and reimagining luxury travel.