With leisure travel still off the table for many, more Singapore shoppers have been cultivating a taste for the finer things in life – at home. The growing home and living market has been attracting both global and local bedding players to set up shop here.
The 160-year-old Italian label Frette, which has served hotels and even European royalty and decked out the world-famous Orient Express opened its first store at The Shoppes at Marina Bay Sands in August after four years retailing in a department store here.
The Frette Singapore store at The Shoppes at Marina Bay Sands.
Also new to the mall this month is London-based luxury bedding brand Silky Miracle. The 150 sq metre store is its second outpost in Southeast Asia store after the one in Dempsey which opened in September. Its key offerings are premium mulberry silk creations that range from bedding (from $3,580 for a set) to apparel.
“Due to the travel restrictions, people are spending more time at home and paying more attention to their sleep quality and health. More are willing to splurge on self-care and luxury home items which include silk loungewear and bedding,” says Silky Miracle’s marketing manager Jennifer Bay.
The Sojao Home Good store at Joo Chiat is the first physical store for Sojao.
And local players have caught on to the demand too, with brands such as Benjamin Barker branching out into the bed and bath category and Sojao opening its first physical store in Joo Chiat in November.
Ahead, we take a look at some bedding brands to note.
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