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Luxury Bedding Brands Are Wooing Singapore Shoppers Seeking Comfort

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Fashion

Luxury Bedding Brands Are Wooing Singapore Shoppers Seeking Comfort

The growing home and living market has been attracting both global and local luxury bedding players to set up shop here.

by Amanda Chai   /   December 29, 2021

Balenciaga's latest Objects collection includes a cotton bedding set (from $1,690). Credit: Balenciaga

With leisure travel still off the table for many, more Singapore shoppers have been cultivating a taste for the finer things in life – at home. The growing home and living market has been attracting both global and local bedding players to set up shop here.

The 160-year-old Italian label Frette, which has served hotels and even European royalty and decked out the world-famous Orient Express opened its first store at The Shoppes at Marina Bay Sands in August after four years retailing in a department store here.

Credit:Frette

The Frette Singapore store at The Shoppes at Marina Bay Sands.

Also new to the mall this month is London-based luxury bedding brand Silky Miracle. The 150 sq metre store is its second outpost in Southeast Asia store after the one in Dempsey which opened in September. Its key offerings are premium mulberry silk creations that range from bedding (from $3,580 for a set) to apparel.

“Due to the travel restrictions, people are spending more time at home and paying more attention to their sleep quality and health. More are willing to splurge on self-care and luxury home items which include silk loungewear and bedding,” says Silky Miracle’s marketing manager Jennifer Bay.

Credit:Sojao

The Sojao Home Good store at Joo Chiat is the first physical store for Sojao.

And local players have caught on to the demand too, with brands such as Benjamin Barker branching out into the bed and bath category and Sojao opening its first physical store in Joo Chiat in November.

Ahead, we take a look at some bedding brands to note.


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https://www.femalemag.com.sg/gallery/fashion/luxury-bedding-brands-singapore/
Luxury Bedding Brands Are Wooing Singapore Shoppers Seeking Comfort
SOJAO
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Launched online in 2018, the sustainable luxury bedding brand prides itself on using only organically grown long-staple cotton that is Gots (Global Organic Textiles Standard) certified, and ensuring that its supply chain in India is socially responsible. Sojao means “go to sleep” in Hindi.

Prices for bedsheets start at $98 for a sheet set and $198 for a bundle set which includes a duvet cover. The brand has expanded into towels (from $34) and casualwear (from $28 for a T-shirt to $89.90 for a loungewear set) made from the same organic cotton.

It opened its first physical store in Joo Chiat last month. At the Sojao Home Good Store, one can also pick up Japanese crystalware and porcelain dining ware, as well as ceramics and candles from emerging Singaporean makers.

Available at 251 Joo Chiat Rd and Sojao’s website

Sojao
WEAVVE HOME
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This home-grown brand offers buttery soft lyocell sheets. Its best-selling sheets (from $219 for a single set) are 100 per cent Tencel lyocell – which maximises its softness and cooling properties, and is said to imitate the smoothness of silk but has better durability and washability.

Co-founders Ryan Yim and Daniel Tan, who have been friends since kindergarten, started the brand in 2019 in search of the perfect set of sheets. Before Weavve, Tan, a start-up enthusiast and venture capitalist, worked for portfolio company Unity Technologies in Singapore and San Francisco.

Yim was involved in his family business, a wholesaler of stationery and customised gifts, where he learnt product design, sourcing and supply chains. He later launched his own online wholesale stationery business, OneDollarOnly.

Their offerings – which started with cotton (from $179 for a single set) and lyocell sheets – have grown to include weighted blankets, silk pillows, quilts, towels, a lyocell mattress protector and a newly launched lyocell duvet (from $259).

The brand also just debuted its first limited-edition run of printed sheets, collaborating with local home furnishing brand Scene Shang to feature its “Love is a Warm Brew” and “Jade Blossoms” (pictured) designs.

Available at Weavve Home’s website

Weavve Home
BENJAMIN BARKER
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Leveraging its 12-year expertise in fit and fabric, the menswear suiting brand threw its hat into the ring and launched BB Hotel Home, a bed and bath line, last month.

Its luxury bedding bundle sets (from $357 for single) are 100 per cent Austrian Tencel, sustainably sourced and woven from the wood pulp of eucalyptus trees. The biodegradable fabric is cooling, anti-bacterial, hypoallergenic and highly durable.

Available in five colours – Snow White, Silver Grey, Smoke Grey, Prussian Blue and Midnight Blue – each set comes with a duvet cover, two pillowcases and a fitted sheet.

Towels, too, are luxurious, woven from 100 per cent Egyptian cotton that is Oeko-Tex certified or free from harmful chemicals. Prices start at $9.90 for a face towel.

Available at Benjamin Barker stores in Takashimaya S.C, Suntec City and The Cathay

Benjamin Barker
SILKY MIRACLE
image

Founded in 2012, Silky Miracle was created to provide quality silk products with modern aesthetics to silk aficionados. The brand recently unveiled a new boutique at The Shoppes at Marina Bay Sands (pictured).

Its products are made from 100 per cent pure mulberry silk that is 6A grade with 22 momme count – the highest quality in the industry. Mulberry silk is said to possess hypoallergenic, antibacterial and anti-fungal properties, and is beneficial to hair and sensitive skin.

Spanning bedding and apparel, the silk offerings include scrunchies ($190), eye masks ($280), men’s boxers (from $380), women’s loungewear (from $670), pillows (from $950), baby and children’s bedding sets (from $1,160), and adult bedding sets (from $3,580).

Bestsellers in Singapore include bedding sets from the Leavers Lace Collection, as well as ladies’ loungewear that can also be dressed up for a day out.

Available at #01-03, 13 Dempsey Road & #B1-65 The Shoppes at Marina Bay Sands

A version of this article first appeared in The Straits Times 

Silky Miracle
  • TAGS:
  • bedding
  • Benjamin Barker
  • frette
  • lifestyle
  • scene shang
  • silky miracle
  • sojao
  • weavve home
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MCI (P) 047/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.