With a fan-given nickname like “Human Chanel”, it’s no surprise that Jennie Kim – vocalist-slash-rapper of K-pop super girl group Blackpink – is into her double-Cs.
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Named a global ambassador for the French luxury house in 2018, the 25-year-old is one of the most prominent and closely watched faces of Chanel today. Now, she’s adding another camellia-shaped notch to her belt as the face of the brand’s Coco Neige ski collection, which recently hit boutiques.
Lensed by photographer duo Inez and Vinoodh, the campaign sees the baby-faced beauty channel key facets of the Chanel DNA – nonchalance, elegance, effortless cool – all while clad in the latest edition of the apres-ski capsule (she’s a huge ski fan herself).
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And while the line is ostensibly designed for snowier climates, it includes transeasonal styles such as silk bra tops and wool cardigans (zhooshed up in hot pink, no less) that move – as the brand puts it – “between sport and style with an agile grace”.
Here, an exclusive behind-the scenes look at the pop princess serving up the fashion chills on set.