When everyone else owns the same thing, how do you stand out from the crowd? With personalisation, of course. Enter marquage. Pronounced “mah-cash”, it describes the art of literally making a mark in French and is taking the world of luxury goods to a whole new level.
Cherin Sim has been specialising in marquage since 2009, conceptualising and hand-painting art on leather goods to create one-of-a-kinds for clients. She has never painted the same design twice, and, although she charges from $1,000 for a wallet, she has a two-year waiting list.
We find out more about this art form which Sim practises and the intricate process that goes into it.