Without a doubt, 2020’s style hero is the face mask and fashion designers have been quick to pivot on designing this new wardrobe essential. Cue Off-White’s Virgil Abloh and Yoko Ono creating their own reusable versions, and independent Singapore brands like Lisa Von Tang, Ginlee Studio, and Beyond The Vines as well as local up-and-starters like Maskela (@maskela) and Winnie Yippie (@winnieyippie) making their strides in the mask-designing scene.
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When it comes to sprucing up mask designs, the mask chain is fast gaining a following among the fashion-savvy set. Similar to how grandma-style sunglass chains work, these chains which are hooked on the mask straps, let you conveniently hang your mask around your neck when they’re off. Practicality aside, they can also double up as a necklace or sunglass chain.
In the gallery below, we spotlight 11 local brands that are championing this trend with their own renditions.
Wanlee is a Singapore-based demi-fine beaded accessory line that creates sustainable handmade designs. It’s started by Kanyasiri Panasahatham who was inspired by her childhood years playing with her grandmother’s jewellery drawers back in Chiang Mai, Thailand. Current bestsellers include its aesthetically-pleasing multi-wear chains from the Summer Days collection that consists of the Original series with its statement-making colours and an M series that offers up a pastel-toned palette that’s great for everyday use.
Summer Days (M Series) beaded chain, $28
Wanlee is a Singapore-based demi-fine beaded accessory line that creates sustainable handmade designs. It’s started by Kanyasiri Panasahatham who was inspired by her childhood years playing with her grandmother’s jewellery drawers back in Chiang Mai, Thailand. Current bestsellers include its aesthetically-pleasing multi-wear chains from the Summer Days collection that consists of the Original series with its statement-making colours and an M series that offers up a pastel-toned palette that’s great for everyday use.
Summer Days beaded chain, $24
OOMD, otherwise known as Objects Of Mass Distraction, is known for their ‘wearables’ that have been constructed artfully with the incorporation of natural objects – and this approach extends to the brand’s fashion-forward mask chains. Cue generous amount of iridescent accent beads in vibrant colours like salmon, sky and lime and a detachable shell pendant if you’re in the mood to switch it up as a necklace.
Beaded chain with shell pendant, $25
OOMD, otherwise known as Objects Of Mass Distraction, is known for their ‘wearables’ that have been constructed artfully with the incorporation of natural objects – and this approach extends to the brand’s fashion-forward mask chains. Cue generous amount of iridescent accent beads in vibrant colours like salmon, sky and lime and a detachable shell pendant if you’re in the mood to switch it up as a necklace.
Beaded chain with shell pendant, $25
Quirky, colourful, and fun, Totto & Co.’s handcrafted made-to-order designs are sure to add a sprinkle of cheer to your wardrobe. The homegrown label is offering six mask chain designs made of stainless steel wire, rhodium-plated hardware and Japanese beads for you to pick from on top of customised designs.
Marni beaded chain, $26-$29
Quirky, colourful, and fun, Totto & Co.’s handcrafted made-to-order designs are sure to add a sprinkle of cheer to your wardrobe. The homegrown label is offering six mask chain designs made of stainless steel wire, rhodium-plated hardware and Japanese beads for you to pick from on top of customised designs.
From foreground: Marni, Charlie, Candy Smiley and Em Chains beaded chains
When Singapore indie bohemian lifestyle store Luulaa collaborates with fellow homegrown polymer clay jewellery brand Tangled Pieces, what you’ll get is a ’70s-inspired multiway chain that’s the epitome of summer vibes. Their two limited-edition multiway chains (available till Dec 10) come decorated with unique delicate polymer daisies for that touch of flower child cool.
Luulaa x Tangled Pieces beaded chain with polymer clay, $49
When Singapore indie bohemian lifestyle store Luulaa collaborates with fellow homegrown polymer clay jewellery brand Tangled Pieces, what you’ll get is a ’70s-inspired multiway chain that’s the epitome of summer vibes. Their two limited-edition multiway chains (available till Dec 10) come decorated with unique delicate polymer daisies for that touch of flower child cool.
Luulaa x Tangled Pieces beaded chain with polymer clay, $49
Envet was established in 2016 by Anita Rusli who wanted jewellery that mirrors her personal travels to locales like Turkey and Greece as well as her Indonesian heritage. The Singapore-based label’s vibrant multi-purpose beaded chains can be both attached to your mask or sunglasses.
Cookies And Cream beaded chain, $75 (available exclusively at The WYLD Shop)
Envet was established in 2016 by Anita Rusli who wanted jewellery that mirrors her personal travels to locales like Turkey and Greece as well as her Indonesian heritage. The Singapore-based label’s vibrant multi-purpose beaded chains can be both attached to your mask or sunglasses.
Cabai beaded chain, $75
You might have come across this jewellery label from your shopping trips to Haji Lane or Tangs at Tang Plaza. Their mask straps and multi-purpose chains for adults and children include the vintage-looking Clover and Kira multi-purpose chain (above) – the best part is that you can customise them with your preferred stones like sodalite.
Kira 18K gold-plated chain with sodalite, $89
You might have come across this jewellery label from your shopping trips to Haji Lane or Tangs at Tang Plaza. Their mask straps and multi-purpose chains for adults and children include the vintage-looking Clover and Kira multi-purpose chain (above) – the best part is that you can customise them with your preferred stones like sodalite.
Clover 18k gold-plated chain with plastic, $48
The name Joie Tan may sound familiar to you especially if you’re tuned into the local music scene – but did you know that this songbird also runs an accessory label Layla Luna on the side? In a quick scroll, you’ll see the variety of sunglasses, masks, scrunchies, and bucket hats they’re carrying as well as new-to-store trendy mask chain additions that echo her playful sense of style. And with every purchase made, 10 per cent of proceeds will go towards supporting local non-profit organisations like Keep Cats Singapore, Noah’s Ark Singapore and The T Project.
Pom Pom metal and yarn chain, $20
The name Joie Tan may sound familiar to you especially if you’re tuned into the local music scene – but did you know that this songbird also runs an accessory label Layla Luna on the side? In a quick scroll, you’ll see the variety of sunglasses, masks, scrunchies, and bucket hats they’re carrying as well as new-to-store trendy mask chain additions that echo her playful sense of style. And with every purchase made, 10 per cent of proceeds will go towards supporting local non-profit organisations like Keep Cats Singapore, Noah’s Ark Singapore and The T Project.
Pom Pom metal and yarn chain, $20
When first stumbling upon That Daisy Feeling, you’ll immediately feel a sense of childhood nostalgia with the cheery, colourful and homespun quality of their bright multi-purpose chains design. In fact, that’s how founder Denise Tan felt when she first reconnected with her love for beading while listening to Taylor Swift one day – and so That Daisy Feeling was born. If you’re curious how these chains will look worn, there’s even a quick guide that shares seven possible ways of adorning the multi-purpose chain.
Candy Shop beaded chain, $24
When first stumbling upon That Daisy Feeling, you’ll immediately feel a sense of childhood nostalgia with the cheery, colourful and homespun quality of their bright multi-purpose chains design. In fact, that’s how founder Denise Tan felt when she first reconnected with her love for beading while listening to Taylor Swift one day – and so That Daisy Feeling was born. If you’re curious how these chains will look worn, there’s even a quick guide that shares seven possible ways of adorning the multi-purpose chain.
Orangina beaded chain, $27
Established this year, Soleil Et Lune is an independent Singaporean jewellery brand that’s fast becoming a go-to name for dainty feminine designs. In addition to jewellery, the brand also sells a wide range of elegant mask chains. The brand also ensures that every purchase is sustainably packaged and will donate $5 from the proceeds 0f each sale 0f its mask chain to UNICEF in the hopes of providing humanitarian and development aid to children worldwide.
Arc En Ciel beaded chain, $17
Established this year, Soleil Et Lune is an independent Singaporean jewellery brand that’s fast becoming a go-to name for dainty feminine designs. In addition to jewellery, the brand also sells a wide range of elegant mask chains. The brand also ensures that every purchase is sustainably packaged and will donate $5 from the proceeds 0f each sale 0f its mask chain to UNICEF in the hopes of providing humanitarian and development aid to children worldwide.
Fairy Floss beaded chain, $18
Delicately crafted in Singapore, Ittybittydinky will fulfil your needs for multi-use mask chains and accessories with itsy-bitsy beads that can be personalised according to whatever colour you fancy. Plus, there’s an option of topping up your chain with beads of natural freshwater pearls for a flat rate of $3.
Beaded chain, $20
Delicately crafted in Singapore, Ittybittydinky will fulfil your needs for multi-use mask chains and accessories with itsy-bitsy beads that can be personalised according to whatever colour you fancy. Plus, there’s an option of topping up your chain with beads of natural freshwater pearls for a flat rate of $3.
Beaded multi-purpose chain, $20