Without a doubt, 2020’s style hero is the face mask and fashion designers have been quick to pivot on designing this new wardrobe essential. Cue Off-White’s Virgil Abloh and Yoko Ono creating their own reusable versions, and independent Singapore brands like Lisa Von Tang, Ginlee Studio, and Beyond The Vines as well as local up-and-starters like Maskela (@maskela) and Winnie Yippie (@winnieyippie) making their strides in the mask-designing scene.
When it comes to sprucing up mask designs, the mask chain is fast gaining a following among the fashion-savvy set. Similar to how grandma-style sunglass chains work, these chains which are hooked on the mask straps, let you conveniently hang your mask around your neck when they’re off. Practicality aside, they can also double up as a necklace or sunglass chain.
In the gallery below, we spotlight 11 local brands that are championing this trend with their own renditions.