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Fashion

Breaking News: Michael Kors Buys Jimmy Choo!

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Breaking News: Michael Kors Buys Jimmy Choo!

by KENG YANG SHUEN  /   July 26, 2017
michael kors jimmy choo
Michael Kors Fall 2017 ad campaign. Image: WWD

You might have heard that Michael Kors has just agreed to snap up Jimmy Choo, the Britain-based luxury shoemaker co-founded by the eponymous Malaysian cobbler and former British Vogue accessories editor Tamara Mellon, for a princely sum of 896 million pounds (approximately SGD$1.59 billion).

If it doesn’t make sense at first read – Michael Kors is after all, one of the leaders of the accessible luxury market while Jimmy Choo occupies a higher-priced niche in fashion – well, it might pay off for Kors.

michael kors jimmy choo
Jimmy Choo Fall 2017 ad campaign. Image: WWD

According to Bloomberg, shopping habits have changed drastically from as short as 3-4 years ago, when Michael Kors peaked in 2013/2014. Where before shoppers would flock towards the safe, middle-zone area, they’re now reportedly gunning for the extremes of the spectrum such as Zara or conversely, Gucci, says the New York Times.

Diversifying into luxury and the different customer base Jimmy Choo attracts could pay off well for the American label, long a harbour for the aspirational middle class.

But while we wait for more news of this huge merger, we take a look at some of the star items of both brands’ respective Fall 2017 collections:

 

https://www.femalemag.com.sg/gallery/fashion/michael-kors-jimmy-choo-buys-takeover-merger-shoes/
Breaking News: Michael Kors Buys Jimmy Choo!
Michael Kors
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Looking to get on board the sci-fi trend that’s huge this season? This metallic jumpsuit is an instant ticket to scoring points.

Michael Kors
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The rich burgundy shade is just the right thing to get started for the fall/winter season.

Michael Kors
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If all-out metallics aren’t your thing, consider embellishments instead – which is what this cone-heeled pump has in spades.

Michael Kors
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We’re loving the architectural silhouette of this ankle-strapped… half bootie?

Michael Kors
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How does one add interest to a standard LBD? By playing up textures and details of course, such as exaggerated fringing – another key trend this season.

Jimmy Choo
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This forest-green bootie features in the ad campaign and adds a lovely, elfin touch to a somber outfit.

Jimmy Choo
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I’m loving the irregular shape of this evening bag and its bright vermillion hue, which was one of Spring 2017’s stand-out colours.

Jimmy Choo
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This small shoulder bag features an interesting, wavy motif with complementary colours and a tassel to boot.

Jimmy Choo
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The contrast between the cute pom pom ball and the icy, futuristic vibe of the shoe couldn’t be greater, but yet somehow it works.

Like this? Check out how American designer Michael Kors is making his legion of customers look sexy, why the puka shell is the latest ’90s trend making a comeback and 4 reasons why we’re sad that iconic Parisian store Colette is closing down. 

Main image: WWD

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  • jimmy choo
  • michael kors
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