Long live the monogram! In an effort to rebrand, designers have updated their respective brands’ signature monograms and logos – and in turn, brought a level of modernity to their collections.
Riccardo Tisci, who, after taking the reigns from his predecessor Christopher Bailey, reportedly brought in a four per cent rise in sales following the release of his TB monogram. Salvatore Ferragamo on the other hand made its Gancini monogram a digital affair, by releasing a number of short films featuring power influencers, leading up to the unveiling of the symbol earlier this year.
Once thought as something to shy away from (remember when celebs were wearing head-to-toe logoed prints in the early aughts and how it was passe) logomania is back – or perhaps it never went away? Here are six signature motifs and where you can get your hands on them.
This article originally appeared in Harper’s Bazaar Singapore.
