Ne.Sense, a cult multi-label boutique right in the centre of Taipei, is where the city’s fashion folks have been hitting up for the lowdown on emerging labels since 2013.
The three brothers behind it – Steve, Richard and Michael Hsieh – stock a discerning lineup of some of today’s most achingly cool contemporary and streetwear brands. It seems only natural then that they would branch out into creating their own.
The Namesake DNA: deconstructed mash-up of sportswear and the agrarian.
Last year – together with their father (name undisclosed) – they founded Namesake that draws heavily from papa Hsieh. Its grounding philosophy: family matters. Its aesthetic: a deconstructed mash-up of sportswear (the siblings are big basketball fans) and the agrarian (pops was not allowed to pursue his creative dreams during his youth and was instead shoehorned into agriculture, a major industry in Taiwan).
True to its earthy inspirations, Namesake specialises in elevated staples with nifty twists. Down jackets, for example, boast exaggeratedly round proportions, while a blazer with curved front panels looks like it was fashioned out of hemp sacks yet looks utterly contemporary.
Here, it retails at another destination of cool: Dover Street Market Singapore.