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Net-A-Porter Adds Three Emerging Female Designers To Its Vanguard Program

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Net-A-Porter Adds Three Emerging Female Designers To Its Vanguard Program

Minjukim, Artclub and JiaJia are the latest additions to the luxury fashion e-tailer’s program, created to support and mentor emerging designers and their brands.

by Gordon Ng  /   September 21, 2020

The luxury e-tailer Net-A-Porter has just announced the latest members of its Vanguard program for the Fall/Winter 2020 season. Now in its fourth season, this program, conceived by the e-commerce giant to support and mentor emerging designers and brands, adds Artclub, Minjukim and JiaJia to the mix. 

You’ll probably be most familiar at this point with Korean designer Minjukim, who won the Netflix fashion design reality competition Next In Fashion. That show was, in part, sponsored by Net-A-Porter as well, and Minjukim had her winning collection stocked on the website. The difference now, perhaps, is that Net-A-Porter will be more extensively supporting the brand with a 360-degree mentorship that taps onto the retailer’s global expertise.

Read More: How Four Emerging Brands Are Redefining Gothic Fashion

Artclub, meanwhile, is a progressive new brand from Heidi Middleton – one of Sass & Bide’s original co-founders and no relation to the Duchess of Cambridge. The brand, which is based in Australia, trades in multidisciplinary art mediums.

Middleton has formed a kind of creative world of her own, in which her paintings and fashion designs sit side by side. The brand’s also got a real sustainability angle, making chic, timeless pieces – think almost-Parisian, best for warm natural light – out of deadstock fabrics so as to reduce waste.

Jia Jia, the third of this season’s Vanguard lineup, is a fine jewellery brand that specializes in crystal designs expertly hand-made in New York. The crystal specimens are carefully selected, and deliberately left uncut and untreated to preserve and celebrate their raw beauty.

Read More: The Sustainable Labels On The Radar Of Net-A-Porter’s Global Buying Director

Pieces are set with gold, diamonds and semiprecious hand-carved stones. These one-of-a-kind creations add a new dimension of beauty to Net-A-Porter’s stable of fine jewellery brands, offering what the site’s Global Buying Director Elizabeth von der Goltz calls “a uniqueness to the industry that is sure to resonate with the Net-A-Porter customer”.

Net-A-Porter will be releasing a visual campaign to highlight these three new brands on Sep 21, but in the meantime you can, of course, already shop these brands.

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https://www.femalemag.com.sg/gallery/fashion/net-a-porter-emerging-fashion-designers-vanguard-brands-minjukim-art-club-jia-jia-2/
Net-A-Porter Adds Three Emerging Female Designers To Its Vanguard Program
Minjukim
image

The Korean designer, who won the debut season of Netflix’s Next In Fashion reality competition, is now carving out a specialty with her flouncy, feminine style of dressmaking.

Photo: Net-A-Porter
Minjukim
image

The Korean designer, who won the debut season of Netflix’s Next In Fashion reality competition, is now carving out a specialty with her flouncy, feminine style of dressmaking.

Photo: Net-A-Porter
Artclub
image

Artclub’s founder Heidi Middleton describes her business model as such: “fast, slow fashion”. Essentially, the brand uses 90 per cent luxury deadstock fabrics and makes the most of its access to these materials to bring a product from concept to consumer within weeks.

Photo: Net-A-Porter
Artclub
image

Artclub’s founder Heidi Middleton describes her business model as such: “fast, slow fashion”. Essentially, the brand uses 90 per cent luxury deadstock fabrics and makes the most of its access to these materials to bring a product from concept to consumer within weeks.

Photo: Net-A-Porter
JiaJia
image

Jia-Jia Zhu, the founder of her eponymous brand, cut her teeth in companies like Bergdorf Goodman, Saks Fifth Avenue and the Gucci Group, before striking out on her own in 2017. Her experience with Bergdorf’s as a contemporary womenswear and jewellery buyer surely helped hone her sense of what’s chic, what’s cool, and what a shopper wants.

Photo: Net-A-Porter
JiaJia
image

Jia-Jia Zhu, the founder of her eponymous brand, cut her teeth in companies like Bergdorf Goodman, Saks Fifth Avenue and the Gucci Group, before striking out on her own in 2017. Her experience with Bergdorf’s as a contemporary womenswear and jewellery buyer surely helped hone her sense of what’s chic, what’s cool, and what a shopper wants.

Photo: Net-A-Porter
  • TAGS:
  • artclub
  • asian designer
  • fine jewellery
  • harris zhu
  • heidi middleton
  • jiajia
  • minjukim
  • net-a-porter
  • net-a-porter vanguard
  • netflix
  • next in fashion
  • the vanguard
  • vanguard program
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