The luxury e-tailer Net-A-Porter has just announced the latest members of its Vanguard program for the Fall/Winter 2020 season. Now in its fourth season, this program, conceived by the e-commerce giant to support and mentor emerging designers and brands, adds Artclub, Minjukim and JiaJia to the mix.
You’ll probably be most familiar at this point with Korean designer Minjukim, who won the Netflix fashion design reality competition Next In Fashion. That show was, in part, sponsored by Net-A-Porter as well, and Minjukim had her winning collection stocked on the website. The difference now, perhaps, is that Net-A-Porter will be more extensively supporting the brand with a 360-degree mentorship that taps onto the retailer’s global expertise.
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Artclub, meanwhile, is a progressive new brand from Heidi Middleton – one of Sass & Bide’s original co-founders and no relation to the Duchess of Cambridge. The brand, which is based in Australia, trades in multidisciplinary art mediums.
Middleton has formed a kind of creative world of her own, in which her paintings and fashion designs sit side by side. The brand’s also got a real sustainability angle, making chic, timeless pieces – think almost-Parisian, best for warm natural light – out of deadstock fabrics so as to reduce waste.
Jia Jia, the third of this season’s Vanguard lineup, is a fine jewellery brand that specializes in crystal designs expertly hand-made in New York. The crystal specimens are carefully selected, and deliberately left uncut and untreated to preserve and celebrate their raw beauty.
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Pieces are set with gold, diamonds and semiprecious hand-carved stones. These one-of-a-kind creations add a new dimension of beauty to Net-A-Porter’s stable of fine jewellery brands, offering what the site’s Global Buying Director Elizabeth von der Goltz calls “a uniqueness to the industry that is sure to resonate with the Net-A-Porter customer”.
Net-A-Porter will be releasing a visual campaign to highlight these three new brands on Sep 21, but in the meantime you can, of course, already shop these brands.
