Known as one of the most iconic New Balance models, the 574 was first launched in 1988. The now iconic silhouette features a timeless design that is still relevant 30 years on. On 15 March, the brand celebrated its 574 in its most iconic colourway – grey.
What makes grey such a special colour to the brand? In 1982, during a time when neon tones and bright colours dominated the sneaker industry, the brand took a bold direction and presented one of its sneakers in a clean grey suede colourway. Since then, the colour has held great significance in New Balance’s heritage.
More than a hue, grey represents the fearlessly independent state of mind and has come to define the understated design philosophy that anchors the brand. To celebrate the brand’s signature colour, New Balance released the 574 in three distinct grey styles that pay tribute to the brand’s heritage and spirit. Below, the three sneaker’s you definitely want to cop.