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Fashion

6 New-To-Town Brands With An Edge You Gotta Know

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Fashion

6 New-To-Town Brands With An Edge You Gotta Know

From a revived Parisian couturier house from the 1910s to a streetwear label worn by every Gen Z American It girl, meet the new-to-town brands to know.

by KENG YANG SHUEN  /   April 13, 2020


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https://www.femalemag.com.sg/gallery/fashion/new-to-town-singapore-brands-patou-our-legacy-danielle-guizio/
6 New-To-Town Brands With An Edge You Gotta Know
#1: Danielle Guizio
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What: The eponymous street wear label of New York-based, self-taught designer Danielle Guizio, also often hailed the queen of influencer marketing – she helped the brand go viral when it started in 2014 by seeding none other than Kylie Jenner with one of her T-shirts.

 

Why know it: Jenner might have been one of the first celebs to wear it, but it’s now a firm favourite with a host of other personalities including the other Jenner sister Kendall, Bella Hadid, Hailey Baldwin… you get the picture. That said, the brand has evolved past its graphic print T-shirt roots to include ’80s and ’90s-inflected “going out” pieces ($250-$890). Think trendy corset tops, asymmetrical slip dresses and statement blazers popular among sceney Gen Z types as dresses – all body-conscious and primed for Instagram, of course.

 

Where to get it: Surrender (#01-03, 268 Orchard Rd)

Danielle Guizio
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Danielle Guizio
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Danielle Guizio
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Danielle Guizio
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Danielle Guizio
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Danielle Guizio
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Danielle Guizio
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Danielle Guizio
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Danielle Guizio
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#2: Our Legacy
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What: Stockholm natives Jockum Hallin and Christopher Nying’s cult menswear label that
– after 14 years of being in the business – formally introduced women’s wear last year.

 

Why know it: The brand decided to branch out into designing for women for a reason: Even before that, it already had a legion of them who loved its ’90s-inflected, quiet-meets-subversive asethetic. This season, arty types would dig the bandeau-tank-top hybrid; utilitarian, calf- length skirts; and borrowed-from-the-boys tops and slouchy trousers ($239-$569) – all made for mixing and matching and reminiscent of what alt-rock icons like Patti Smith and Kim Gordon would wear.

 

Where to get it: Manifesto (#02-17 Mandarin Gallery)

Our Legacy
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Our Legacy
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Our Legacy
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#3: Patou
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What: The recently revived house of Parisian couturier Jean Patou, founded in 1914. The man was influential in modernising the way women dressed with his sportswear designs that emphasised comfort and effortlessness. Reportedly it was he who had invented the tennis skirt and popularised the cardigan.

 

Why know it: LVMH acquired the long-dormant label in 2018 and installed Guillaume Henry as creative director with this season marking his ready-to-wear debut for the brand. Going by how Henry had transformed the once-sleepy Carven into the go-to for youthful, feminine day and cocktail wear when he headed it from 2009 to 2014, Patou looks set for the same buzzy rebirth. We’re particularly into his evening wear: backless bubble-hem dresses or short, feathered party frocks paired with – what else – high-top sneakers ($690-$5,990).

 

Where to get it: Club 21 Four Seasons (#01-01/02 Four Seasons Hotel Singapore)

Patou
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Patou
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Patou
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Patou
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Patou
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#4: Christopher John Rogers
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What: The occasion-friendly New York label that’s on every industry insider’s lips and has swept some of the industry’s most prestigious prizes – all even though Spring/Summer 2020 is only its namesake designer third season.

 

Why know it:  Cardi B snapped up a rainbow-hued fur coat from Rogers’ first (and graduate) collection. Michelle Obama wore one of his shimmery silver suits for her book tour. Lizzo got him to customise an acid green gown for the 2019 MTV Movie awards. If anything, all this should tell you that this is a brand that knows how to make a statement. Expect pieces ($789-$2,172) in old-world couture-inspired silhouettes, extravagant fabrics and bursts of bold colour. Not for the faint-hearted, but, hey, one could always top a fuchsia strawberry-shaped skirt with a white tee.

 

Where to get it: www.net-a-porter.com

Christopher John Rogers
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Christopher John Rogers
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Christopher John Rogers
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Christopher John Rogers
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#5: Venczel
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What: An accessories label started by the Copenhagen-based Matilda Venczel in 2017 and a hit with industry insiders for its distinctive, architectural and hyper modern bags.

 

Why know it: It’s easy to see why Venczel’s pieces ($680-$1,490) are perfect catnip for the fashion-obsessed. Their unusual, organic shapes trade on traditional silhouettes like the top handle, but are
contemporised for today’s demand for the eye-catching and Instagrammable. Striking looks aside, the bags are made of vegetable- tanned leather that’s known to last and develop a beautiful patina with time.

 

Where to get it: Dover Street Market Singapore (Block 18 Dempsey Rd)

Venczel
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Venczel
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Venczel
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Venczel
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#6: Toton
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What: The award-winning label by the Jakarta-based Toton Januar, who prides on recontextualising Indonesian heritage for a contemporary audience.

 

Why know it: Think indigenous apparel and the image that comes to mind might not necessarily be readily received. Januar however is changing that ossified mindset. He works with local artisans extensively, so much so that he can create exclusive textiles – a rare advantage that is usually more the purview of large luxury houses. Couple that with his romantic eye and ability to appeal across ages and you get the likes of this season’s denim jackets made pretty with scalloped sleeves and romantic batik-print silk skirts ($399-$1,599) that can be dressed up or down. Little wonder he took home the prestigious International Woolmark Prize in Asia in 2016.

 

Where to get it: SocietyA (#03-14A Takashimaya Shopping Centre)

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  • TAGS:
  • danielle guizio
  • gen z
  • new brands
  • our legacy
  • patou
  • street wear label
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