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Nongrak Is The Thai-American Artisanal Label Rooted In Love

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Fashion

Nongrak Is The Thai-American Artisanal Label Rooted In Love

The designs by this independent fashion label make for delightfully organic and artisanal affairs.

by Keng Yang Shuen  /   November 11, 2021
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Nongrak experiments with knits and deconstruction in playful ways. Credit: Nongrak

With a name that’s Thai for “young love”, this creative interdisciplinary studio was started by Thai-American husband and wife team Home Phuangfueang and Cherry W. Rain-Phuangfueang in 2018.

READ MORE: Where To Shop For Fashionable Vintage Finds In Singapore

As the story goes, they had met at a flea market in Bangkok and a mutual love for vintage clothes sealed the deal. Now based in New York, the brand started with retailing only vintage but, along the way, Cherry started experimenting with knitting and, as of this year, those one-off pieces – part-garment, part-curiosities with their arty, off-beat aesthetic – are also up for grabs on its website.

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Credit:Nongrak

Nongrak’s rendition of the Mary Janes in vintage silver elastic sourced from Japan with vintage toy beads

These entirely hand-crafted creations range from deconstructed jumpers to party frocks and stillsuits (seen Dune?), and even Mary Janes (yes, you read right), flourished with exaggerated frays and unexpected embellishments like vintage toy beads and baroque pearls.

Add the likes of trailing hems, seemingly random mushroom-like tufts of nubbly fabric, and a painterly eye for colour and they all make for delightfully organic and artisanal affairs, reminiscent of the early works of Rodarte and Eckhaus Latta.

nongrak
Credit:Nongrak

Nongrak’s one-of-a-kind Debris Pearly Sunset Buoy hoodie in hand-crocheted mulberry silk yarn and yarns from a set of vintage angoras with hand-tied wool curls and distressing.

Materials are sourced from small-batch artisans and yarns from decades past, which means that production will likely never explode, but that’s not stopped the brand’s Instagram account (@thenongrak) from blowing up – or everything selling out pretty much instantly.


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https://www.femalemag.com.sg/gallery/fashion/nongrak-thai-american-artisanal-fashion-label/
Nongrak Is The Thai-American Artisanal Label Rooted In Love
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A version of this article first appeared in the November 2021 Crazy Cool Asia edition of FEMALE

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  • TAGS:
  • artisanal
  • brands to know
  • cherry w. rain-phuang fueang
  • crazy cool asia edition
  • eckhaus latta
  • fashion designers
  • home phuangfueang
  • nongrak
  • rodarte
  • thai brands
  • thailand
  • vintage
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MCI (P) 047/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.