If there’s anything we all need in these times, it is probably less stress. And if there’s one colour that has been known to instill a sense of calm in people, then blue would be it. The colour possesses many positive attributes too. It gives the feeling of credibility and trust, which explains why institutions like the European Union have adopted it. A study by the University of British Columbia in 2009 showed the colour can motivate someone to be more creative. While on the aesthetic front, the electrifying shade is a universal hue for all skin types thanks to its makeup which comprised both warm red and cool blue undertones.
Hence, it came as no surprise when the shade was crowned as Pantone’s Colour of the Year (the folks there dubbed it ‘Classic Blue’) at the start of 2020 as a way to represent “stability, elegance and simplicity” to welcome the new decade (kind of ironic, in retrospect). That could also have explained why so many designers used the shade as a creative outlet for optimism judging by how the colour blazed the runway this Spring Summer 2020. Think Balenciaga’s massive ball gown to the monochromatic blue outfit at Sies Marjan to Marni’s arftful drapes. So what better way to kill the blues now than adding some, well, blues into our lives? Here, our picks of the coolest buys to add to cart.